Month: March 2018

One of our clients (Danny) told us that they have a variety of skin care products on their website that aren’t being sold out. We do understand how hard it had been for him to start up a business but unable to earn profit out of it.

Here we aren’t against the quality of the skin products. Not at all!

But there are too many businesses and marketers trying their level best to beat the competition. We did observe the products that he was selling online and trust us; they were too good. But the problem is every Tom, Dick & Harry is also offering the same skin care products.

The only question here is- What can make Danny’s Skin Products be better than others? How the target audience can reach out to Danny’s products???

Here comes ‘COPYWRITING’ in the picture which makes the selling possible!

Why is it important?

The demand for copywriting is growing as this is helping the businesses to grow their presence all over the web. So, if you haven’t started off with copywriting then it’s time that you approach skilled content marketing professionals who would not only help you with blogs and articles but can also help spread the brand awareness on the Social Media.

Today, huge content is being shared on the web every single day in every next hour. So it becomes difficult for the brands to stand out from the competitors when so much content is present at all times. Don’t worry; as professional writers are here to help your business grow by attracting more customers, and develop a stronger and a unique brand voice.

Now that we have discussed about Copywriting, we are going to discuss some of the tips that our experts implement while writing that helps them keep the readers engaged throughout the blog/article.

HEADLINE GRABS THE ATTENTIONS!

The moment you open up an article, it is the headline that catches your attention and then comes the sub-headings. A good headline will tell visitors what they will get from your piece of information.

For instance, you are a coffee shop and want to grab the attention of your target audience on your website. The headline shouldn’t be generic, like “Welcome to [Company Name].” Instead of using a descriptive headline, such as “The Art of Coffee Making” — or better yet, a call to action “Register Now to learn more about the Art of Coffee Making” can hold your reader’s attention.

STORYTELLING WINS!

Did you observe how in the very beginning we made it clear about Copywriting with the help of Danny’s story?? It pulled your attention as it was a story that one could relate to and also how he turned his ineffective skin product website into an effective one.

With no second thought, we can clearly say – Stories build trust & create hope in the minds of your audience.

BECAUSE EMOTIONS PLAY A GREAT ROLE!

While writing about products and services it’s important to describe facts, features & benefits but connecting it with emotions shouldn’t be forgotten.

You can set up a day-to-day example in your copy so that they can relate to it. Hence it is not the product or services but people will buy an emotion which they would recommend to others too.

USE OF CONVERSATIONAL WORDS!

The copy should be such that it seems to be less like something written in words than talking to people. We make sure that the copy talks to the readers! I hope you answer the former. This could be done by writing in an informal way rather than keeping your copy too formal. To incorporate the conversational tone into the copy, the uses of words like I, you, we, me, they, etc. and examples should be done.

For instance- I have been working on this project since last year and it has helped my company grow immensely.

So these were the four tips followed by our experts to keep the readers engaged. If you wish to start copywriting technique or know more about content marketing services then talk to our experts at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5).

With the technology coming up with wonders every year makes the audience feel excited about it. Today almost every business industry is providing technology-driven solutions and is embracing the most hyped platform, i.e., Mobile Apps (in order to beat the competition.)

So why the food industry stay behind?? The Food Delivery Apps are now taking a high leap in the market and creating their way towards the top. With people becoming more and more food explorer they are always in hunt of something that they can get on-demand and that too at affordable prices.

Today, the process of ordering food online has been made so easy as compared to the years till 2014. Your customers can order food on the app with just few clicks and it will be delivered right to their doorstep. The mobile app development companies have come up with the solution by keeping the jam-packed schedules of the individuals who find it difficult to come back home from a hectic schedule and manage to cook food or find the time to go out and eat.

Let’s take a quick look at how Zomato has reached the new heights with a mobile app. Just when they started back in 2015 they had one million orders in a period of over a year.

Why a Mobile App for your food business?

Because a food delivery app makes the life of your target audience easier. In the sense, if given a choice, the majority of people would love to sit and eat at the comfort of their home after a very long day. It fits best for the people who would like to eat whatever they want to. All the more, investing in such a trending demand of the users won’t let you get dissatisfied as you are going to experience a good Return on Investment.

What all does it need for an on-demand food delivery app to be a success?

When we think about the users, a lot of questions might revolve around our head as it is not easy to attract users to your app. That is why our experts have brought up some of the points that need to be considered when getting an app developed that proves to be appealing to the users. Let’s begin-

The UI/UX is important!
This is the very first phase of the app development process that shouldn’t be skipped. It is the app icon, the login screen and the dashboard of the app that will first grab the attention. After all, it the time which the user spends on the app that counts. A dull and boring screen would turn away your customers.

Our experts make the app design very interactive and unique, by keeping in mind that it doesn’t become a complex one. The users don’t like to click pages after pages in order to find the basic information (address, contact number, menu options, reviews etc.) So we make sure that all are presented in one place.

The Expected Time of Delivery
Right after the user orders the food, he/should be notified of the expected delivery time of the food so that they would at least have a fair idea of when the food will be arriving. Food App that doesn’t show up the delivery time is likely to get less or no attention and as a result, your customers would switch on to other alternatives.

Tracking the food
We help your customers remain updated right from the shipment till the delivery of the order. By letting them track their food order will be a step further in keeping them engaged within the app.

These were the basic points, the other features that should be there in the app are-

• Feedback option, in order to let your customers review the food. This can help you know the areas that you need to work on.
• Multiple Payment methods, such as Payment through Credit or Debit Card, Cash on Delivery, Pay Pal and so on.
• Social Media Integration, to let the users post review on the food on their social media walls. This would grab the attention of more and more people out there.

Are you ready to get your own food delivery app?

Having a restaurant and not having a food delivery app? Oh, you might miss a huge opportunity as your target audience is on mobile phones these days.

If you have any queries or want to know how our mobile app development service can best be implemented in your business, then speak to our expert. E-mail us your queries at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5).

Few years ago the symbol ‘#’ was just known as a hash mark (that was observed specially on the dial pad of the phone). But then as you all know the social blue bird (Twitter) flew high and turned this mundane symbol into an online sensation.

Today, most of the individuals out there, whether it is Twitter, Instagram, Facebook or any other social media channels, simply aren’t able to ignore the usage of these #hashtags.

So, how hashtags on Social Media has become a must for businesses across the globe covering all the platforms? It is vital that you build up your social media pages to maximize your chances of reaching new leads. So how do the popular Social Media works? It is the hashtags that are known as the powerful tool of the Social Media that can help your business reach the target audience.

Hashtags grew and gained popularity over the past few years, and people continue to use them on their social media profiles. It serves as an opportunity for your business to expand your brand.

For instance, if somebody is looking up for certain product or services using the hashtags, chances are there that they might end up finding your business. If you haven’t used hashtags in your social media marketing campaigns or if any queries related to it then approaching the
digital marketing experts would help you with it.

Thanks to hashtags, as your posts are no longer limited just to your followers!

You may be wondering how to use hashtags properly. What kind of hashtags is effective with your audience? Our team has come up with some of the tips related to hashtags that we use on the Social Media Platforms.

Know your platform

Not all the platform would work best for you. It all depends on the industry you deal with. The hashtags on some of the Social Media platform are limited to some of the platforms while some might enable you to use dozens of hashtags. For example, Instagram one to generate their own hashtags. Facebook works with fewer hashtags. So it is important to understand which platform is right for your business. Our experts assist our clients to know in detail about it and helping them spread the brand awareness.

Create specific hashtags

If you want to create the right buzzes around your business then focusing on it you need to have specific hashtags. Generic hashtags may be used often, but they won’t generate the right buzz around your business. By using a more specific hashtags you are driving in people who specifically search for that particular product. For instance, if somebody is searching for #pasta or #pastries, then it is obvious that your business would appear to them. This will drive in more credible leads for your business. You can focus better on your target market by using more specific hashtags.

Using the hashtags at the right time

If you aren’t aware of it, then we tell you that hashtags work best with the timings. Yes, it is important to focus on delivering great hashtags than trying to deliver hashtags on every post. The main objective should be quality rather than quantity of hashtags.

The use of trending hashtags

The moment you open Facebook or Twitter you must have noticed that at the corner right there appears the trending hashtags of the day. Utilizing these hashtags in your posts can drive in your audience. Some of them which could be considered are #MotivationMonday, #photoftheday, #fridayfeeling and #WisdomWednesday to promote your brand. Our experts make sure that they use these hashtags in an industry-specific way.

Let’s Get Started!

At infiCare, our digital marketing team keep themselves updated with the latest ideas and trends that need to be implemented in the businesses to let it reach millions of audience.

If you wish to start with it then, drop us your queries at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5)

As we are moving ahead, e-commerce business is booming constantly. With people spending more time on the internet it is a must you should be switching your business online to B2B or B2C. Not so new, we know how e-commerce allows companies to deliver a better shopping experience to the audience that contributes to increase in sales and overall customer satisfaction.

There are many web design and development companies who are excelling in proving this very solution to the businesses. Although there are many facts and aspects related to e-commerce but today in this blog we are going to discuss the trendy feature of electronic commerce that is widely known as chatbots. Let’s start with it.

What are Chatbots?

Artificial Intelligence technology has taken the leap and is raising in such a way that it has become almost impossible for a user to recognize whether he/she is talking to a real person or to a bot. Therefore, nowadays using AI in e-commerce is not just a good idea or alternate solution but it is a must to walk with the updated technology in order to know what your consumers want and desire.

The benefits of Chatbots!

Available 24/7

What happens when we approach customer service agent? Most of the people end up listening to the boring music playing while you are kept on hold by a customer care agent, and as a result, people hang up the call as they don’t receive the solution to their problems or they receive it quite late. Chatbots have solved this problem as they have replaced live chat and other forms of contact such as emails and phone calls. Since chatbots are virtual robots they never get tired and are ready to help you with queries 24/7. This definitely improves your customer satisfaction and helps you rank highly in your sector.

Handling your customers

Humans as customer services agents are restricted to the number of things they do at the same time. In the sense, that they can manage 3-4 customers at a time and really not more than that. But this isn’t the case with Chatbots as they can simultaneously have conversations with thousands of people. No matter what time of the day it is or how many people they have to connect with.

Saves money and staff time

Running a business means spending too much on many things that includes employees that need to be paid for and yes it doesn’t cut off but eventually grows as the business grows. Chatbots are a onetime investment which helps e-commerce businesses reduces down on staff required.

Personal Assistance

With multilingual people all around the globe, it becomes hard for customer service agents to communicate with them in the language of the customer. Not just this but doing so you can give your customers a personalized experience such as they can ask for clothing recommendations, or ask trading tips from a finance bot, suggest places to visit from a travel bot. As a result, the bots will remember all of their choices and next time when they approach them; it would provide your customers with relevant choices.

Summing up-

These were some of the points we have discussed and there are a lot of benefits related to having a chatbot. So now you could save a lot of money while earning more revenue with the help of these bots that work 24/7.

If you wish to know more about Chabot for your e-commerce or web design and development services then write to us at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5)

iBeacon was first introduced by Apple that uses Bluetooth low-energy. Since then businesses have started understanding how important is it to get it implemented into their business in order to create or offer a new way of providing location-based information to the customers. So we being one of the renowned mobile app development companies in India are here to discuss how our iBeacon solution both for iOS and Android devices can benefit your business. No matter what industry you belong to, you can leverage the benefits of iBeacon integration within the app.

How does Beacon actually work?

Technology comes with surprises and there is no doubt about it. iBeacon picks up signals beamed from any iOS/Android device that supports sharing data using Bluetooth low energy (BLE). As your customer comes near the object, their device will start receiving an alert in context to the object that would share information about it. As a business owner, you must be thinking of reaping the advantages of iBeacon technology. Here we have mentioned some of the industry that can best go with iBeacon integration within their mobile app.

iBeacon for Travel Industry

By getting an app developed with iBeacon integration you can let the travelers receive relevant information about places they can visit or about restaurants where they can eat.

People travel from one place to other, they sometimes find it difficult to find and get information about affordable hotels where they can sleep overnight or for special offers as soon as they check into a hotel. What else could be a better idea to improvise the customer engagement that all depends on push-notification?

iBeacon for Entertainment Industry

With this, your users can get information about what is playing or before they board a train or plane. You can send them, push-notification regarding best artist to listen or what magazines they can prefer to read.

iBeacon for Retail Stores

This technology has been adopted by many businesses as it enables the customers to check out information about any particular product or before they can make the purchase. They can get the details easily about any special deal or discounts (if any).

Here’s an example- Say suppose your customer walks in your store, then iBeacon can detect their devices and will ask them about buying the latest models or not.

So these were some of the industries, if you are amongst them or any other and searching up for an experienced iBeacon mobile app development company, then end your search with us. Talk to our experts at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5)

Storytelling is basically the art and hidden element of content marketing which is essential to bring life into your brand and helps in building brand reputation. You must be wondering how it is possible in your business! How can you engage the audience with the help of a story? It’s not that tough.

People like to read and take interest in the objects and piece of information which they could relate to or where they can find emotions. So, by sharing the story behind your products and services you can take the audience on a journey that they yearn to experience. Yes, this is truly possible to gain the attention of your target audience.

Our digital marketing team knows how to build a complete strategy when it comes to branding your business. Emotional branding strategy has the power to drive revenue and increase customer retention. This is going to leave an impact on your audience’s mind which will result in how a person feels about your brand typically determines whether they buy your product or not. Creating a story related to the products and services, you can create an experience that resonates with your customers.

Why is storytelling important to your business?

• It brings your brand to life.
• A good story telling makes your brand memorable
• Your target market becomes hugely responsive
• It is an added advantage that helps to beat your competitor

Be true to your brand and your audience

Whatever you do, it has to be done from a customer’s perspective which means you need to show how your brand can help them, how you are different from others or how your services can help them grow and benefit them in numerous ways. This could be done by writing and sharing the experience and testimonials of your already existing clients. People out there look for a matter to read that they find real, in the sense something that they can connect with.

 

Stay active on Social Media

It important to show your brand’s presence on his social channels. By posting updates on platforms like Facebook Twitter, Instagram you can get the audience who would find interest in your brand and might want to connect with you to know more about it. Creating social content can reveal the human side of your brand.

In order to take your audience on a journey with your brand, it is important that you provide them with the required information they look for. A good storytelling must be creative, makes the emotional and personal connection. Believe it or not but your brand storytelling can;

• Increase the revenue
• Compel the people to change which means the way they think, feel, act and behave towards your business.

So are you ready to improve your digital marketing strategies to drive a better result? If yes, write to us at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5). Our experts will tell you, which brand storytelling platform would be right for your business.

A successful Social Media Marketing Strategy depends on having a well-planned guide that explains everything from attracting users with the ultimate goal of converting the audience into customers. For that, it is a must to stay on top of the constant changes that accompany the nature of social media in order to adapt the digital marketing strategy accordingly.

In this blog, we are going to discuss the steps we follow in order to create a complete social media strategy that helps your business reach its goals.

Research your Social Media Audience

Almost 76% of the adults use social media but how can this justify if the audience is going to connect with your brand? For that matter, it is important to do a thorough research and understanding your audience to learn things like who buys your products, what age group is the toughest to sell and what benefit are you going to get from the audience.

Research the Social Competitive Landscape

It’s a smart approach to do some research work on your competitors before you start developing content. We at infiCare, start the content creation process once the research is done, in order to find new ways to look at the content by analyzing what’s making the competitors successful. The best way to find the competitor is a simple Google search. Our experts look up the most valuable keywords, phrases, and industry terms to see who shows up.

Take advantage of the blog on Social Media

We all know how blogging has proved to be an excellent way to enhance your social media efforts. Sharing the blog posts in status updates gives the businesses a higher chance of bringing people to the website. Furthermore, it helps in demonstrating your product and services which ultimately boost brand awareness by sharing your content with the relevant and targeted audience.

These were some of the important points to keep in mind for a successful SMM Strategy. Now let’s take a look at the checklist:

1. What are your social media goals?

• Increase Brand Awareness
• Higher Quality of Sales
• Create a Loyal Fanbase
• Improved ROI

2. Which platform do you want to target the most of your audience?

• YouTube
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram

3. What is your core demographic?

• Age
• Gender
• Location

4. What is your core Social Media Metrics?

• Reach
• Paid/organic Likes
• Clicks
• Hashtags performance
• Engagement
• Impression

5. What type of content will you produce the most?

• Videos
• Photos
• Webinars
• Case studies
• Blog Posts

There are many other ways in which our experts can help your business stand out in social media.

So want to know more about digital marketing services in details or any ideas to add to the list? We’d love to hear your thoughts. Write to us at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5).

Mobile Applications have brought about a change in the business world as it bridges the gap between you and your customers. In a world where mobility is the center-point of all business strategies, the move is not a surprise. Like other app development, iOS app development is a complex and tedious process and you can’t afford to miss out even the smaller things while developing an app for your business. We are an expert when it comes to iOS app design services, hence we have prepared a checklist which our team of experts follows in order to have a trouble-free development.

#1: Identify your target audience-

Before you approach any iOS app development company in India, it is important that you make sure who your target audience is going to be which means who all is going to use your product. For instance, if you want to develop an e-commerce iOS app for your business then you should keep in mind the audience who will use your app to purchase your products.

#2: Outline the UI Design of the app-

One of the reasons that lead to the success of your business app is the UI design. The design is what either makes or breaks your app among the audience. The app developed for your business should be simple and intuitive in order to drive the best results from it. Smooth navigation and simplicity make an app stand out from the competitors.

#3: The development process-

Apps need to go through design and programming phases, for that our developers are updated with the latest technology and make the best use of Objective C and Swift to bring out the best for your business.

#4: Easy to understand content-

Many people turn to uninstall the app if they don’t find it relatable. How you display your content is an imperative part of the user experience. We try to keep the app precise and not too much scrolling. Beyond that, you need to choose font sizes that make the content easy to read without the need for zooming and making things as clear as possible.

#5: Bug Fixes and Deployment-

Once the app is developed, the next step is to test all the features to make sure it functions properly. Resolve all problems, and here you go. Launch your app.

We at inficare do follow the above-mentioned checklist which helps our team to work together more efficiently to bring a better solution for our clients. If you are thinking about investing in iOS app development, it is a great idea. For more information on iOS app design services talk to our expert. Drop us a mail at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5).

With an increasing number of brands jumping into mobile app development, it is observed that there has been a rise in the number of Android users. In fact, it has been found that the number of Android users have surpassed 1.4 billion dollars in the year 2015. With this competition of android app development in the business world, there is no other way than getting an Android app developed, despite of having an already existing business website. Approaching the best android app development company can not only help you get a feature rich Android app but will also help your business generate more sales and brand engagement.

Okay now talking about the cost, it varies due to a number of factors and the market conditions at a particular point in time. Let’s take a quick look at the factors which can determine the cost of developing a mobile app, fetching the right amount of return on investment.

Before proceeding further we want to highlight some of the points that best describes why your business needs a mobile app:

• Increases Brand Recognition: More the customers, more they will recommend it to others.

• Value to the Customers: The mobile apps add value to the customers which are made possible by offering the rewards through the loyalty programs.

• Another Sales Channel: With the push notifications, businesses can remind the customers about your upcoming products and services or any discounted offer.

• Accessibility to Customers: The average time spent by people on mobile apps is increasing day by day. So an app would be easily accessible to search for any product or services, sitting across any part of the world.

Now let’s find the cost factors of Android App Development

Budget
The budget for developing an app depends on the kind of app you want for your business. In the sense, what features you want, how many plugins you want, whether you want to get an AR/VR app developed. A long time consistent support and maintenance for your Android apps need more investment in order to keep the app alive.

Platforms and Devices Supported
The costing depends on the choice of the platform for the development of mobile apps. The native apps are more expensive to develop but have better performance and custom-defined features.

It’s about User Interface
Use of visual content is important for any app to gain a good recognition in the marketplace and this is one of the cost factors of developing an app for Android. The visual objects such as real-time 3D graphics, animations, complex visual transitions and animations of multiple objects incur more cost.

Time is another factor
The more extensive your app is the more time consuming it would be in order to bring the best results out of it. More time would definitely mean more cost as it requires an additional consumption of resources, be it developers or any technology or tools.

Wrapping Up-
InfiCare team has dedicated itself towards app development with a proficient team of a highly skilled workforce that has successfully built a wide range of mobile apps for our happy clients.

If you are looking to get an android app developed or get detailed information about android app development services, talk to our expert. Write to us at managers@infiCaretech.com. You can connect with us on Skype (ID- infiCare5)

Miracles are rare but it does happen if you believe so and one of the miracles took place with the advent of mobile apps. It has really helped a lot of entrepreneurs in taking their business to a whole new level. But today we are going to talk about how by taking the best help of the mobile app development services, transformation can take place in the education field.

Let us discuss how!

Say suppose you have an app, with cool features and gamification, absolutely your students are going to love it as it makes learning a fun. All the more, visual impact is more on the minds of the student as it helps them to grasp the lessons quickly. Not only this, but it also makes the learning interesting that students are not so fond of.

The Education Industry Today with apps

Mobile Application provides a better and more engaging way of imparting education. It adds latest tools and techniques to the application and as a result, the teaching and learning are opening up through smart phones, which in turn is tremendously enhancing education like never before. The education industry is being revolutionized with smart features in mobile apps which are catered specifically to this industry.

Implementing Gamification in Education Industry

E-learning provides enormous flexibility to students and researchers and without any second thought; we can clearly say that it is as effective and as beneficial as classroom learning. There are many benefits of gamification in education. Some of them are mentioned below:

• Better Learning experience-
With attractive designing along with the content, learning becomes exciting and fun, which is a good way to keep the students engaged.

• Creates a good learning environment-
With the help of gamification feature integrated into your app, you can come up with an engaging learning environment for the students. It helps the learners to practice and remember the concepts well.

• Customization-
The apps developed with Content Management Systems (CMS) can helps the education institution manage the curriculum, notify students about events, exams and tests and ensure easy communication between students and teachers. Also, the games can be customized based on the nature of the subject.

If you too are an educational institution and willing to transfer knowledge to learners effectively, then consider e-learning gamification and take this booming trend forward.

There are many mobile app development companies in India that can design and develop customized educational games for you. E-learning will enhance your reach and enable your students to have better performance.

To know more get in touch with us today via Skype (ID- infiCare5) or write to us at managers@infiCaretech.com.