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A few years ago from now, Facebook was recognized as a platform to make friends and stay connected with them online. But today, the same platform has exalted many businesses. Creating a business page on Facebook is the most profitable and cost-effective marketing tactic that is being used by many brands.

So are you making the best use of the platform for your business? Facebook offers increased brand awareness and more customer engagement to businesses of all nature (whether they are small, medium or large). But as we all know that does digital marketing works well without having a strong strategy so it goes for one of its platform (Facebook).

Easier it seems to be, but the marketing on Facebook can turn out to be a bit difficult and as a result, you tend to get no result out of your marketing. This happens when the right process is not adopted by the companies. In this blog, we are going to discuss few Facebook ad mistakes that need to be avoided to drive effective results from it. Let’s take a look-

Not Understanding the Ad Objective

Before you begin to tell the audience about your product/services on Facebook the very basic step for creating an ad on Facebook is to set up the marketing objective. Without knowing and understanding the objective, you might not get the expected result. In this sense, first, it is important to decide the end goal for the ad. Selecting a wrong objective will not only send you down the wrong path but we might see a wrong investment being done on something that you might not get a result out of it.

Targeting the Wrong audience

Not all the people present on Social Media is going or searching for your product/services. So to get the best ROI, it is important to know the target audience first and then start the ad campaign. The audience tool on Facebook can help make a choice about whom you want to display your ad.

Neglecting the use of Images/videos

How often while scrolling down we stop by in our Facebook newsfeed when an image/video grabs our attention!

It’s important to always choose the image and videos which will be appropriate for your Facebook ad because images and videos create a long-lasting impression on the minds of the audience. Users get attracted to the images/content that is relevant to what they look for. If they found the image appropriate, only then further they read the content.

Too much content on the images

The marketing images should be designed in such a way that holds your target audience. The image should itself explain about your product/services, for that it is crucial to keep in mind not to use too much text on the image as it might make it too messy. Therefore focusing on quality rather than quantity can help you win the race.

Posting in odd hours

This is one such thing that most brands have been doing and as a result, it was found that they were getting less or no response from the target audience. The digital marketing experts know the best time that is suitable to post on Facebook according to the audience and make sure to deliver the ad when the targeting audiences are online.

These were some of the mistakes that need to be avoided. Doing so will surely help you to save your time and money.

If you want to bring your business online and spread awareness then talk to our digital marketing expert. Write your queries at managers@infiCaretech.com. You can also connect with us on Skype (infiCare5)

For many out there, fitness has become a new religion. Every now and then you will hear people talking about their health and fitness. It would be right to say that maintaining a healthy lifestyle is a global trend right now and it’s good to take out some time for yourself in order to live a healthy and balanced life. But sometimes in too much hassle, it becomes hard for individuals that they find zero possibility to manage the diet menu and the workout routine. So here comes the app technology in the picture.

Cheers to you if you are planning to get a health and fitness application. So what platform are you going to choose, is it iOS or Android? Confused???

Don’t worry; the best mobile app development company will help you understand whether you should opt for iOS app design services or go with Android.

Why a Health and Fitness Mobile App?

After a hectic day, when you return back to home, you might not be able to understand what you can cook for yourself that is healthy and good for dinner. Or the next morning you might feel lazy to get up from the bed and avoid going to jogging or even perform a moderate exercise. In such a case mobile apps that have become an important need in every person’s life helps can help one to get motivated to stay up and do some beneficiary acts for our body. Want to know how? Let’s go for a run!

• An app can help you store the fitness data in one place and access it whenever you want to. These includes-diets and workout plans are at our fingertips.
• An app can help you store the fitness data in one place and access it whenever you want to. These includes-diets and workout plans are at our fingertips.
• The app can motivate lazy and busy people to get off bed early in the morning.

Now that you know the need and importance of getting health and fitness app developed, it’s time to focus on the features that are taken care of by the mobile app development companies.

Create Login Account- Letting the users create an account can help them to store information and retain their data if they change devices.

Personal Info of the Individual- The feature is essential so that the individual can fetch the diet and workout plan according to their weight, age, height and other physical parameters.

Push-Notification to Motivate- Say suppose, you aren’t willing to move out of the couch and all of a sudden you receive a notification that tells about the right exercise to lose belly fat in one month! You would be prompted to open it and check. In the same way, this can help your target audience to keep them motivated with the help of push notification.

Target Setting- This feature will help the users to set a proper target according to them. They can keep a target of the number of steps they have to take in the entire day and can track how many steps they have actually taken on that particular day.

Pre-set Exercise Routines- Allows the user to set up a workout routine one night before. They can even customize the workout routine as per their choice which is convenient for the users.

Wrapping Up-

When you decide to partner with an app development company, it should provide the best of iOS app design or android services, for your health and fitness mobile app in order to make it a success in the app market. In this blog, we have almost covered the need, importance and also features of a fitness app. So if you are planning to get an app developed for health and fitness or any other app then feel free to contact our expert.

E-mail- managers@infiCaretech.com
Skype ID- infiCare5

Content marketing has been the buzz word on everyone’s lips now as it is the best way to bring in the organic traffic to your site. But is it really possible to do content marketing without blogging? Sounds strange! 9 out of 10 brands use blogs as part of their marketing strategy as it is cited as an effective way of lead generation.

What if you don’t want to blog and produce great content marketing posts! In fact this could be easily made possible by producing effective content without long stretched blogs. Today I’ll be discussing about how content marketing would take place without blogging, whether it is possible or not!

Social Media

Businesses are using social media as one of the important elements of content marketing strategy. What the audience is searching for and what is in the minds of the customers? News, updates, latest deals and what is best in the market. Social networking sites can build the interest of your target audience around your business and can express relevance. A study found nearly 62 % of US users believe social media has made it easier to have their customer service issues resolved. Above all, social media channels are the easiest way to reach a broad audience.

In-Depth Landing Pages

In lieu of investing time on blogs focusing on the creation of in-depth, product and landing pages throughout your website can help the businesses to convince the customer to purchase the product or services if it suits their needs. The landing page should be developed such that it shouldn’t distract your audience from driving the purchase. The typical emphasis should be laid upon the product image, product description, pricing, specifications, etc., should be featured prominently at the top of the page and in-depth detailing should be mentioned at the bottom of the page.

Research-Based Content

Case Studies and e-books can be icing on the cake as they are useful and potent. Case Studies have always marked an influence in converting the lead. They are considered to be the real-world evidence that can work for a business. PDF content is usually more in-depth and is read thoroughly by the audience with a deeper interest in a company’s offerings.

Can a content marketing strategy be successful without a blog?

When we talk about blogs it has always been a backbone of Content Marketing. The above-mentioned options were some of the ways in which content marketing can take place but the point is blogs are where we attract organic traffic, connect with consumers. They’re the backbone. Just imagine how would you manage to live without a backbone? Umm… why take a chance with your marketing?

To know more about content marketing for your business, write us at managers@infiCaretech.com.

The intensity of a tech-era has consumed the day-to-day necessities insanely. Today we all agree to the fact and can also relate to it that calling technology an integral part of our lives, would not be wrong but what about businesses? Are they making enough use of it?

No, absolutely not! With the eagerness to have more, we start thinking to dream about things that could have existed in real life and this has led the technology to bring more out solution like AI, which is a breakthrough in the existing loop of technologies and is gradually making entry into the workplace.

Mobile App with Artificial Intelligence will transform the way your audience feels about your business!

Being a business owner, you might be wondering how AI can have much of an impact on your business. We as one of the leading mobile app development companies have come up with some points in how AI can help your small business, now and in the future. Let’s begin.

AI can help improve Customer Services!

We all know that Customer Service is the backbone of any business. Good customer service can make your customer happy and they open opportunities for your business to many other audiences but if your customers are unhappy, then no matter how good your product or services are, your customers would never recommend you to others.

With AI you can get the bots available to your customer 24/7/365, and help your services to improve and encourage customer loyalty towards your brand. It works as a personal assistant to your customer that can help them in their desired language, notify them of the latest updates and more.

AI can help improve your sales!

Before we proceed on to discuss how AI can help improve sales, let’s take the help of an example.

Say suppose you visit a nearly buy shop on an alternate day basis. Chances are more than the salesperson would know what things you usually buy. So every time you would visit they would guide you to the right counters and tell you about the discount and offers. This helps you save time. What if one day the salesperson is on leave? You might find it troublesome and would take a lot of time in getting the stuff.

But this isn’t the case with AI. The mobile app with AI chatbots can help you guide trend-based products and this will increase the chances of repeat business, hence grabbing the attention of potential customers.

AI can help improve your Marketing!

Without digital marketing, it is impossible for you to survive in the business field. Every now and then your marketing team has to remain updated with the new trend and not follow the existing one.

So why go lengthy when AI makes it easy for you to achieve your marketing goals? AI can get the accurate data of targeted customers at the right time, for example, it can be location, whether or occasion-based, wherein you can send the customized and personalized messages to your targeted users.

This would help in suggesting and recommending similar products based on what your followers have liked before and which time frame is best to send them the updates.

Final Words-

Artificial Intelligence and Machine Learning are booming, and businesses have the opportunity to kick-start their AI strategy now by partnering with the best mobile app development company.

If the app idea is revolving around your mind, take a step forward and discuss it with us. Write to us your queries at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5). We would love to assist you with your app requirements.

One of our clients (Danny) told us that they have a variety of skin care products on their website that aren’t being sold out. We do understand how hard it had been for him to start up a business but unable to earn profit out of it.

Here we aren’t against the quality of the skin products. Not at all!

But there are too many businesses and marketers trying their level best to beat the competition. We did observe the products that he was selling online and trust us; they were too good. But the problem is every Tom, Dick & Harry is also offering the same skin care products.

The only question here is- What can make Danny’s Skin Products be better than others? How the target audience can reach out to Danny’s products???

Here comes ‘COPYWRITING’ in the picture which makes the selling possible!

Why is it important?

The demand for copywriting is growing as this is helping the businesses to grow their presence all over the web. So, if you haven’t started off with copywriting then it’s time that you approach skilled content marketing professionals who would not only help you with blogs and articles but can also help spread the brand awareness on the Social Media.

Today, huge content is being shared on the web every single day in every next hour. So it becomes difficult for the brands to stand out from the competitors when so much content is present at all times. Don’t worry; as professional writers are here to help your business grow by attracting more customers, and develop a stronger and a unique brand voice.

Now that we have discussed about Copywriting, we are going to discuss some of the tips that our experts implement while writing that helps them keep the readers engaged throughout the blog/article.

HEADLINE GRABS THE ATTENTIONS!

The moment you open up an article, it is the headline that catches your attention and then comes the sub-headings. A good headline will tell visitors what they will get from your piece of information.

For instance, you are a coffee shop and want to grab the attention of your target audience on your website. The headline shouldn’t be generic, like “Welcome to [Company Name].” Instead of using a descriptive headline, such as “The Art of Coffee Making” — or better yet, a call to action “Register Now to learn more about the Art of Coffee Making” can hold your reader’s attention.

STORYTELLING WINS!

Did you observe how in the very beginning we made it clear about Copywriting with the help of Danny’s story?? It pulled your attention as it was a story that one could relate to and also how he turned his ineffective skin product website into an effective one.

With no second thought, we can clearly say – Stories build trust & create hope in the minds of your audience.

BECAUSE EMOTIONS PLAY A GREAT ROLE!

While writing about products and services it’s important to describe facts, features & benefits but connecting it with emotions shouldn’t be forgotten.

You can set up a day-to-day example in your copy so that they can relate to it. Hence it is not the product or services but people will buy an emotion which they would recommend to others too.

USE OF CONVERSATIONAL WORDS!

The copy should be such that it seems to be less like something written in words than talking to people. We make sure that the copy talks to the readers! I hope you answer the former. This could be done by writing in an informal way rather than keeping your copy too formal. To incorporate the conversational tone into the copy, the uses of words like I, you, we, me, they, etc. and examples should be done.

For instance- I have been working on this project since last year and it has helped my company grow immensely.

So these were the four tips followed by our experts to keep the readers engaged. If you wish to start copywriting technique or know more about content marketing services then talk to our experts at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5).

With the technology coming up with wonders every year makes the audience feel excited about it. Today almost every business industry is providing technology-driven solutions and is embracing the most hyped platform, i.e., Mobile Apps (in order to beat the competition.)

So why the food industry stay behind?? The Food Delivery Apps are now taking a high leap in the market and creating their way towards the top. With people becoming more and more food explorer they are always in hunt of something that they can get on-demand and that too at affordable prices.

Today, the process of ordering food online has been made so easy as compared to the years till 2014. Your customers can order food on the app with just few clicks and it will be delivered right to their doorstep. The mobile app development companies have come up with the solution by keeping the jam-packed schedules of the individuals who find it difficult to come back home from a hectic schedule and manage to cook food or find the time to go out and eat.

Let’s take a quick look at how Zomato has reached the new heights with a mobile app. Just when they started back in 2015 they had one million orders in a period of over a year.

Why a Mobile App for your food business?

Because a food delivery app makes the life of your target audience easier. In the sense, if given a choice, the majority of people would love to sit and eat at the comfort of their home after a very long day. It fits best for the people who would like to eat whatever they want to. All the more, investing in such a trending demand of the users won’t let you get dissatisfied as you are going to experience a good Return on Investment.

What all does it need for an on-demand food delivery app to be a success?

When we think about the users, a lot of questions might revolve around our head as it is not easy to attract users to your app. That is why our experts have brought up some of the points that need to be considered when getting an app developed that proves to be appealing to the users. Let’s begin-

The UI/UX is important!
This is the very first phase of the app development process that shouldn’t be skipped. It is the app icon, the login screen and the dashboard of the app that will first grab the attention. After all, it the time which the user spends on the app that counts. A dull and boring screen would turn away your customers.

Our experts make the app design very interactive and unique, by keeping in mind that it doesn’t become a complex one. The users don’t like to click pages after pages in order to find the basic information (address, contact number, menu options, reviews etc.) So we make sure that all are presented in one place.

The Expected Time of Delivery
Right after the user orders the food, he/should be notified of the expected delivery time of the food so that they would at least have a fair idea of when the food will be arriving. Food App that doesn’t show up the delivery time is likely to get less or no attention and as a result, your customers would switch on to other alternatives.

Tracking the food
We help your customers remain updated right from the shipment till the delivery of the order. By letting them track their food order will be a step further in keeping them engaged within the app.

These were the basic points, the other features that should be there in the app are-

• Feedback option, in order to let your customers review the food. This can help you know the areas that you need to work on.
• Multiple Payment methods, such as Payment through Credit or Debit Card, Cash on Delivery, Pay Pal and so on.
• Social Media Integration, to let the users post review on the food on their social media walls. This would grab the attention of more and more people out there.

Are you ready to get your own food delivery app?

Having a restaurant and not having a food delivery app? Oh, you might miss a huge opportunity as your target audience is on mobile phones these days.

If you have any queries or want to know how our mobile app development service can best be implemented in your business, then speak to our expert. E-mail us your queries at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5).

Few years ago the symbol ‘#’ was just known as a hash mark (that was observed specially on the dial pad of the phone). But then as you all know the social blue bird (Twitter) flew high and turned this mundane symbol into an online sensation.

Today, most of the individuals out there, whether it is Twitter, Instagram, Facebook or any other social media channels, simply aren’t able to ignore the usage of these #hashtags.

So, how hashtags on Social Media has become a must for businesses across the globe covering all the platforms? It is vital that you build up your social media pages to maximize your chances of reaching new leads. So how do the popular Social Media works? It is the hashtags that are known as the powerful tool of the Social Media that can help your business reach the target audience.

Hashtags grew and gained popularity over the past few years, and people continue to use them on their social media profiles. It serves as an opportunity for your business to expand your brand.

For instance, if somebody is looking up for certain product or services using the hashtags, chances are there that they might end up finding your business. If you haven’t used hashtags in your social media marketing campaigns or if any queries related to it then approaching the
digital marketing experts would help you with it.

Thanks to hashtags, as your posts are no longer limited just to your followers!

You may be wondering how to use hashtags properly. What kind of hashtags is effective with your audience? Our team has come up with some of the tips related to hashtags that we use on the Social Media Platforms.

Know your platform

Not all the platform would work best for you. It all depends on the industry you deal with. The hashtags on some of the Social Media platform are limited to some of the platforms while some might enable you to use dozens of hashtags. For example, Instagram one to generate their own hashtags. Facebook works with fewer hashtags. So it is important to understand which platform is right for your business. Our experts assist our clients to know in detail about it and helping them spread the brand awareness.

Create specific hashtags

If you want to create the right buzzes around your business then focusing on it you need to have specific hashtags. Generic hashtags may be used often, but they won’t generate the right buzz around your business. By using a more specific hashtags you are driving in people who specifically search for that particular product. For instance, if somebody is searching for #pasta or #pastries, then it is obvious that your business would appear to them. This will drive in more credible leads for your business. You can focus better on your target market by using more specific hashtags.

Using the hashtags at the right time

If you aren’t aware of it, then we tell you that hashtags work best with the timings. Yes, it is important to focus on delivering great hashtags than trying to deliver hashtags on every post. The main objective should be quality rather than quantity of hashtags.

The use of trending hashtags

The moment you open Facebook or Twitter you must have noticed that at the corner right there appears the trending hashtags of the day. Utilizing these hashtags in your posts can drive in your audience. Some of them which could be considered are #MotivationMonday, #photoftheday, #fridayfeeling and #WisdomWednesday to promote your brand. Our experts make sure that they use these hashtags in an industry-specific way.

Let’s Get Started!

At infiCare, our digital marketing team keep themselves updated with the latest ideas and trends that need to be implemented in the businesses to let it reach millions of audience.

If you wish to start with it then, drop us your queries at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5)

As we are moving ahead, e-commerce business is booming constantly. With people spending more time on the internet it is a must you should be switching your business online to B2B or B2C. Not so new, we know how e-commerce allows companies to deliver a better shopping experience to the audience that contributes to increase in sales and overall customer satisfaction.

There are many web design and development companies who are excelling in proving this very solution to the businesses. Although there are many facts and aspects related to e-commerce but today in this blog we are going to discuss the trendy feature of electronic commerce that is widely known as chatbots. Let’s start with it.

What are Chatbots?

Artificial Intelligence technology has taken the leap and is raising in such a way that it has become almost impossible for a user to recognize whether he/she is talking to a real person or to a bot. Therefore, nowadays using AI in e-commerce is not just a good idea or alternate solution but it is a must to walk with the updated technology in order to know what your consumers want and desire.

The benefits of Chatbots!

Available 24/7

What happens when we approach customer service agent? Most of the people end up listening to the boring music playing while you are kept on hold by a customer care agent, and as a result, people hang up the call as they don’t receive the solution to their problems or they receive it quite late. Chatbots have solved this problem as they have replaced live chat and other forms of contact such as emails and phone calls. Since chatbots are virtual robots they never get tired and are ready to help you with queries 24/7. This definitely improves your customer satisfaction and helps you rank highly in your sector.

Handling your customers

Humans as customer services agents are restricted to the number of things they do at the same time. In the sense, that they can manage 3-4 customers at a time and really not more than that. But this isn’t the case with Chatbots as they can simultaneously have conversations with thousands of people. No matter what time of the day it is or how many people they have to connect with.

Saves money and staff time

Running a business means spending too much on many things that includes employees that need to be paid for and yes it doesn’t cut off but eventually grows as the business grows. Chatbots are a onetime investment which helps e-commerce businesses reduces down on staff required.

Personal Assistance

With multilingual people all around the globe, it becomes hard for customer service agents to communicate with them in the language of the customer. Not just this but doing so you can give your customers a personalized experience such as they can ask for clothing recommendations, or ask trading tips from a finance bot, suggest places to visit from a travel bot. As a result, the bots will remember all of their choices and next time when they approach them; it would provide your customers with relevant choices.

Summing up-

These were some of the points we have discussed and there are a lot of benefits related to having a chatbot. So now you could save a lot of money while earning more revenue with the help of these bots that work 24/7.

If you wish to know more about Chabot for your e-commerce or web design and development services then write to us at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5)

iBeacon was first introduced by Apple that uses Bluetooth low-energy. Since then businesses have started understanding how important is it to get it implemented into their business in order to create or offer a new way of providing location-based information to the customers. So we being one of the renowned mobile app development companies in India are here to discuss how our iBeacon solution both for iOS and Android devices can benefit your business. No matter what industry you belong to, you can leverage the benefits of iBeacon integration within the app.

How does Beacon actually work?

Technology comes with surprises and there is no doubt about it. iBeacon picks up signals beamed from any iOS/Android device that supports sharing data using Bluetooth low energy (BLE). As your customer comes near the object, their device will start receiving an alert in context to the object that would share information about it. As a business owner, you must be thinking of reaping the advantages of iBeacon technology. Here we have mentioned some of the industry that can best go with iBeacon integration within their mobile app.

iBeacon for Travel Industry

By getting an app developed with iBeacon integration you can let the travelers receive relevant information about places they can visit or about restaurants where they can eat.

People travel from one place to other, they sometimes find it difficult to find and get information about affordable hotels where they can sleep overnight or for special offers as soon as they check into a hotel. What else could be a better idea to improvise the customer engagement that all depends on push-notification?

iBeacon for Entertainment Industry

With this, your users can get information about what is playing or before they board a train or plane. You can send them, push-notification regarding best artist to listen or what magazines they can prefer to read.

iBeacon for Retail Stores

This technology has been adopted by many businesses as it enables the customers to check out information about any particular product or before they can make the purchase. They can get the details easily about any special deal or discounts (if any).

Here’s an example- Say suppose your customer walks in your store, then iBeacon can detect their devices and will ask them about buying the latest models or not.

So these were some of the industries, if you are amongst them or any other and searching up for an experienced iBeacon mobile app development company, then end your search with us. Talk to our experts at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5)

Storytelling is basically the art and hidden element of content marketing which is essential to bring life into your brand and helps in building brand reputation. You must be wondering how it is possible in your business! How can you engage the audience with the help of a story? It’s not that tough.

People like to read and take interest in the objects and piece of information which they could relate to or where they can find emotions. So, by sharing the story behind your products and services you can take the audience on a journey that they yearn to experience. Yes, this is truly possible to gain the attention of your target audience.

Our digital marketing team knows how to build a complete strategy when it comes to branding your business. Emotional branding strategy has the power to drive revenue and increase customer retention. This is going to leave an impact on your audience’s mind which will result in how a person feels about your brand typically determines whether they buy your product or not. Creating a story related to the products and services, you can create an experience that resonates with your customers.

Why is storytelling important to your business?

• It brings your brand to life.
• A good story telling makes your brand memorable
• Your target market becomes hugely responsive
• It is an added advantage that helps to beat your competitor

Be true to your brand and your audience

Whatever you do, it has to be done from a customer’s perspective which means you need to show how your brand can help them, how you are different from others or how your services can help them grow and benefit them in numerous ways. This could be done by writing and sharing the experience and testimonials of your already existing clients. People out there look for a matter to read that they find real, in the sense something that they can connect with.

 

Stay active on Social Media

It important to show your brand’s presence on his social channels. By posting updates on platforms like Facebook Twitter, Instagram you can get the audience who would find interest in your brand and might want to connect with you to know more about it. Creating social content can reveal the human side of your brand.

In order to take your audience on a journey with your brand, it is important that you provide them with the required information they look for. A good storytelling must be creative, makes the emotional and personal connection. Believe it or not but your brand storytelling can;

• Increase the revenue
• Compel the people to change which means the way they think, feel, act and behave towards your business.

So are you ready to improve your digital marketing strategies to drive a better result? If yes, write to us at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5). Our experts will tell you, which brand storytelling platform would be right for your business.