Month: March 2018

Do you have a business? Then you definitely must be having a website. If no, make sure you might tend to lose a huge traffic. Today’s inbound marketing is growing rapidly and in the midst of this having a business website is a must, no matter what industry you belong to, you can earn unimaginable results through your website. A website not only creates your online presence but also helps you in earning revenue.

Every website designing starts with a strategy as without it you cannot achieve the perfect website. Our web development experts have helped our clients in achieving what they wanted for their business by following a complete strategy which includes-

#1: Start with a plan-

This is the topmost thing which should be taken into consideration when you think of developing a website for your business. We need to jot down all the important things to have a plan by thinking about which sections in the website is required and platform are you going to use, whether to go with Java, .Net, PHP, WordPress or any other platform.

#2: Keyword Analysis-

The next thing to do is, start searching for the keywords that are needed to be used to find your website. Traffic from Google or other search engines is great for conversions on your website and it helps in spreading brand awareness.

#3: Start building a website from the scratch-

A fresh and unique website will definitely stand out in the crowd. Make sure the layout which has to be chosen or designed for your website should be unique and attractive to the audience out there.

#4: Make Sure it is Mobile Responsive-

A study found that 95% of mobile device users count on their devices to search for the products and services. To effectively reach this growing population of mobile users, it is important for the businesses to develop responsive design that suits every mobile device.

#5: Relevant content on the website-

When designing a website, it is crucial to write high quality, original content that is relevant to your company. Everything from the quality of your content to the keywords used affects your site’s ranking in search engine results.

#6: Bug Fixes-

Once the web development is done, test all functions and check your website in different web browsers. Resolve all problems, and here you go. Publish your website.

#7: Promote your Website –

Once you publish your website, the next step is to promote it using different mediums of digital marketing which mostly includes Search Engine Optimization, Content Marketing (blogs and articles), and Social Media Optimization as it will bring a huge traffic on your website which will result in increased sales and revenue.

Need a website? Start searching for best website design and development Company immediately!

For more information on website design and development, you can reach us at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5). Our experts will guide you in a better way.

Mobile Applications have been around since 1980’s and have evolved immensely in both its design and functionality. Gradually, the long businesses have started realizing the need of having a mobile application can get better results of the marketing. So designing a good mobile application for your business is a breeze as it gives a great user experience and numerous benefits to your business.

A study found that the total number of Android app downloads in 2017 was 50 billion which was more when compared to the other operating systems. Nevertheless, Android application development services does require a good knowledge of Java, installation of software development kit, an integrated development environment such a virtual device to test your app on.

But along with it, Android app development is shrouded in myths which are making the businesses hesitant to take a step toward mobile app development. Let’s see what they are;

#1: Mobile Applications are only aimed at smartphones

The fact that the largest users of mobile applications are people with smartphones might be true but in no way means that these applications are limited to the smartphones only. There are several other devices such as tablets, smart watches, etc. that are fully capable of making the best use of these applications.

#2: App development is expensive

This is perhaps one of the myths which the businesses believe. But it is not at all applicable as the android app development requires fixed budget unless the project is complex and involves complex requirements.

#3: Developing an app is a quick process

It is believed that developing a mobile application is a quick and easy process. Even though it is easier to develop a simple app faster than a complex one but it still takes a tedious process which can take few or several weeks to complete as there are a lot of things that needs to be taken care while developing an app such as user interface, bugs resolving, marketing strategy etc.

#4: A great android app will sell itself

Your team has developed a great app that your customers will find in the market. So now it’s time to sit and relax. Really? If only it was so simple. Once you have an app that is going to make you money, work out your numbers. By this, we mean the number of downloads which includes organic and inorganic downloads which gives you a clear picture of from where you are getting your customers and on which channels you should be spending more time and money.

Android app development has revolutionized the way developers create an application. There are more Android app development myths but it is recommended to research well to know behind-the-scenes story and plan accordingly for your business.

For more information on android app development, you can write to us at managers@infiCaretech.com or you can also connect with us on Skype (ID- infiCare5)

Digital Marketing Solution for businesses is constantly evolving with the pace of technology. The year 2017 marked a great success for the businesses to get the search engine visibility which helped them to beat their competitors. Gone are the days when you could afford to ignore the internet. If you want to achieve success, regardless of your industry, it’s crucial to have a sound online marketing plan in place from day one; a strategy that leverages the power of social media uses search engine optimization to drive traffic and makes good use of the marketing advancements.

There are many tactics and practices that come with the term Digital Marketing. So, let’s look at primary and most important components of Digital Marketing.

1. Website

To have a proper official website is imperative to the success of your online marketing strategy. Make sure that your business website satisfies the following must-haves:

• Website should be responsive
• It should be user-friendly
• Should speak about your business
• Include all essential contact information
• The design should be professional and easy to navigate

2. SEO (Search Engine Optimization)

Customers start their journey on search engines for the products and services they need. So, it is important to get found in the search results when they are looking for related services/products offered by your business. Search Engine Optimization can help you to get found on search engines like Google or Bing by using the targeted keywords of your business.

3. Social Media

Social Media is an undetachable part of Digital Marketing. Nowadays more people are active on social media platforms when compared to any other online entity, so reaching and connecting with your audience is easy through social media presence. Utilizing social media channels (Facebook, Twitter, Pinterest, LinkedIn etc.) you can directly talk to your customers and know what they are thinking about your products/services; so that you can grow more and more.

4. Content Marketing

Content is king, and will always be. Creation of valuable content (like blog posts, videos, photos, social media posts, etc) and sharing it on different online platforms can create brand awareness, lead generation, increase of traffic and build reputation.

5. Analytics

You can measure your digital marketing performance and efficiency through Analytics. There are many analytics tools that are helpful in analyzing and measure the marketing campaigns through website, blog, social media channels. The analytics data is crucial for increasing your performance and also for generating more leads.

If you are looking for one such solution, make sure you choose the best digital marketing company as they make use of the latest tools and techniques that can help simplify your marketing journey. However, different companies have different paths but it is always necessary to tailor the digital strategy according to your specific business objectives.

For more information on digital marketing strategies, write to us at managers@infiCaretech.com

Till date the world has seen the development of many new technologies like the dynamic, responsive, mobile, e-commerce websites and also web applications and if you are looking for ways to get a high-quality website for your business, then PHP would be the right answer. By investing in PHP web development services not only makes the website reliable and safe but also highly cost-effective with an amazing user interface. PHP is one of the most popularly used languages to create websites because;

• It is an open source which makes it really cost-effective to work on.
• The error detection in PHP is easier as the language is highly efficient.
• It is among the fastest languages available and it processes the data very fast.
• Its high usability, it is training and acquiring talent is risk-free.

Why choose PHP for Web Development?

Having a website is a priority in this competitive business world. PHP as a web development option is secure, fast and a reliable that offers a lot of advantages to make it accessible to the audience.

Using PHP as a language has many benefits, a few of which is listed as below.

#1: Perfect Database Interaction

PHP would be an ideal choice if you want to get your business website developed. When it comes to build feature-rich websites that interact with Databases, it is PHP as it can exchange all sorts of information with ease.

#2: Incredible Speed

The PHP code is faster as it runs in its own memory space and so is considered as an upper hand to web design and development when it comes to speed.

#3: Easy to comprehend

When compared to other programming languages, PHP is quite easy to comprehend because of its simple features and techniques.

#4: Cost

PHP web development is admired by many companies because the database connectivity is less expensive as compared to that of other programming languages. However, web development with PHP through MySQL is free to use.

It is always a good practice for Web Design & Development Companies to use wireframe before starting to write codes as it saves a lot of time. Choose the best PHP web development company to give your enterprise a new dimension in sales and servicing.

To know more ask our experts at managers@infiCaretech.com who will guide you in better perspective.

For businesses looking to stay competitive in the modern marketplace, making the move to mobile apps is a smart strategy. Apps have become the important medium which businesses can’t afford to ignore. However, many remain to worry as to which platform to choose, which best mobile app development company to approach, how can you make money off your app and so on. Don’t worry you aren’t alone!

There are a lot of essentials to the development process that must be carefully planned to ensure the successful deployment of an application. Today we have brought to you a checklist that we keep in mind before we begin the development process right from the sketching the idea to the stage it gets uploaded on the app store.

Phase #1: DISCOVERY

Your app is of no use if it has no position in the marketplace. In the discovery phase, you need to analyze your target market or audience. The best mobile app company that you choose will be developing your application on the basis of this discovery analysis.

Here is the checklist:-

• Do you know who your target audience is?
• Do you know who your competitors are?

Phase #2: TECHNOLOGY REQUIREMENTS

Once you are through with knowing about who your audience is, the next is to look for the checklist prepared for the technology required for your app development. Have a look at the checklist:

• Have you decided which platform to choose for your app (iOS, Android)?
• Have you decided to develop for native or hybrid?
• Do you want separate versions for tablets and smartphones?
• Will it need cloud-based infrastructure?
• Will the app work online as well as offline?

Phase #3: UI REQUIREMENTS

The next is to come up with the look and feel of your enterprise application. It is the UI of your app that will make it stand out and received by the audience out there. The checklist for designing an app is mentioned below:

• Have you decided the content features of the app?
• Do you have a theme to be followed for UI design?
• Have you decided on the App orientation? Whether to go for Landscape or Portrait?
• Is the call to action button visible enough?

Phase #4: DEVELOPMENT METHODOLOGY

When you are done with sketching the idea, the next step begins with the development process where your ideation will turn into reality that would be available on millions of devices. Here is your checklist:

• Are you developing the app in-house?
• Do you have a cost range set for your app development process?
• How much time would it take to develop the app?
• What development process are you going to follow? Waterfall, Agile or Iterative?

Phase #5: PERFORMANCE METRICS

The next step is to measure the performance of your app. Let’s take a look upon:

• Does the app have a server-side component?
• What is the application behavior? Is it going to perform in events like low battery, less network coverage, Airplane mode, less storage?
• Do you want to stay informed about app crashes in real-time use?

Phase #6: MAINTENANCE REQUIREMENT

After everything is done and your app has been made live on the app store, the crucial part of analyzing the app maintenance. These are the things that need to be checked:

• What is the number of your app downloads?
• Will the app be able to handle OS updates?
• Are you tracking the app store ratings and reviews daily?

When you choose the best mobile app development company, they focus on the entire checklist mentioned above which you have read just now. This will help you to get the right mobile app. To know more you can reach our app development consultant at managers@infiCaretech.comFor businesses looking to stay competitive in the modern marketplace, making the move to mobile apps is a smart strategy. Apps have become the important medium which businesses can’t afford to ignore.

In today’s business world content has become the soul of marketing. Without the content on the web, it has become nearly impossible to explain what your business is all about. The main aim of content marketing should be making the content interesting and effective to attract the target audience online, generate traffic and increase sales. Your content should be such that it can add value to the brand and create an image in the eyes of the audience. A complete content marketing strategy helps you to stay ahead of the curve and be one of the businesses that can successfully leverage your business and boost your brand awareness and loyalty.

In the sense, we can say that content writing is constantly changing and evolving. To stand out from the competitor’s, we have brought to you several tips that needs to be considered for your business in 2018-

#1: Make your content appealing

The concept of content writing is to target the audience by ensuring to post quality content by making it as catchy as possible. You can speak out about your products and services in the content while looking upon the competitors and making it unique. This can result in generating visitors that become customers.

#2: Answer to the Queries

An efficient way of showing how much you care for your audience is by answering their queries. A prompt reply to your customers serves a good purpose to the clients and resolving the issues. Be updated and active on the social platforms since your customers are on different social platforms they might contact you to solve their problem.

#3: Include high-quality images

The use of graphics is another tactic that can evaluate the success of your content. With the help of choosing the right images, the content grabs the attention of the readers and can boost the value of your brand.

#4: Guest blogging

Guest blogging is helpful in increasing traffic to the websites which can be can be a one way of creating content with minimal effort. This can be done by posting guest blogs on others website and can invite guest bloggers to post their content on your website. This collaboration can allow a large number of people to get familiar with your website and can bring potential customers.

#5: Tool selection

Stay updated with the latest tools for content marketing. It’s not about how many tools you use to publish your content but it is the right tool you use that are trending and emerging new in the market.

#6: Posting on Social Media

This platform cannot be ignored when we talk about digital marketing. A business needs to ensure its presence in the social media by making a mark of their brand through the content and building an image.

At infiCare, we have experts who are aware of the latest marketing trends and we work with a unique approach by implementing a comprehensive content marketing strategy.

To know more, you can reach our marketing expert at managers@infiCaretech.com

Hey, I think you are looking for a fresh E-Commerce Mobile Application for your business. An App that can build your brand image by reaching across the globe- right?

Mobile technology has proved to be the biggest boon for the mankind by making the lives easier and convenient and when we talk about e-commerce mobile app development, it has grown in the past few years as it offers huge potential to scale your business. The competition has now become stiff among the mobile app development companies and so businesses are having their own app development strategies to create their mobile presence.

So which are the best e-commerce platforms that you can use to get your e-commerce application for your business developed? They are basically Shopify, WooCommerce, Magento, and BigCommerce.

Now here are some tips for you that we take into consideration during the development of e-commerce mobile application for our customers:

Choosing the perfect layout- We all know how different an e-commerce mobile application looks from that of an e-commerce website. Unlike the website, it takes lesser space and content as it is described very precisely, keeping in mind that it doesn’t turn out to be messy. The layout and the functions of the application should be eye-catching and tempting to make the audience click it and recommend it to others.

User-Experience – This is one of the most important things to keep in mind as you cannot let go your customers from the app. Instead of making the application more complex we try to keep it simple so that it doesn’t turn out to be confusing to the user and he/she can enjoy using it. We keep it crisp in order to keep the user stay on the app for a long time.

Presentation of Navigation- What is the most important part of an e-commerce mobile application? It is the Home Page. Right from the main page, it takes the user to all the other pages and so for that, it is very important to provide less content, but complete information which keeps the user stay in the app.

Categorize the Products- It has been found at times the users tended to leave the application because they couldn’t find the desired product which they easily found on the website. It is very important to assemble and categorize all the products accordingly in the mobile application so that the users don’t find it disappointing. Avoid the risk and make it easy to go.

So if you are looking for E-Commerce Mobile App Solution for your business, share your idea with us today. Our mobile app developers will develop your e-commerce app idea to an overwhelming and customer interacting mobile application so that you can obtain the best ROI.

Drop us your plan at managers@inficaretech.com

Artificial Intelligence is shaping the digital world in every possible way. Coming to the point, web development is evolving at a rapid rate and its focus is towards enhancing the user-experience. The introduction of AI is changing the way businesses used to be presented as it offers the promise for more sophisticated web design & development along with the chatbots, AI-powered search engine optimization and marketing.

What is the role of Artificial Intelligence?

Well, AI is one of the most talked-about technologies in the world today with the potential to change the way humans interact with machines and web-enabled devices. It’s about adding a new dimension to the user experience and so businesses look to leverage Artificial intelligence to cater customers in a more personalized way to win the trust of their audience.

Artificial Intelligence in web designing can help benefit the user experience. Let’s see how-

Improved reply prediction

The use of AI is sure to enrich businesses with improved and better reply predictions. Machines have always failed to understand human emotions and respond accordingly but the chatbots powered by AI can communicate more effectively. That means it is made possible to develop websites or web-enabled devices that will communicate with the human emotions in an effective way.

Better user experience

Understanding user’s need is what the business aims at, and such advanced websites will be able to sense the requirements of your potential customers in a better manner. Customer service and user experience can be given a boost with the help of artificial intelligence.

Voice-search

AI Voice-search takes the technology further ahead which is going to be implemented as a must have in all the virtual shopping experience and e-commerce to help the businesses in engaging with the customers. This is made possible with AI chatbots by understanding how the users want information related to product or services quickly and easily.

With the growing technology, the scope of technical development in web design trends is sure to make these techniques much more imperative. AI is an advanced technology which adds value to the user experience and rise and growth of the businesses. The basic role of artificial intelligence is to bring web further closer to the user.

To know more about web design & development reach our expert at managers@inficaretech.com

Augmented Reality (AR) is the next big thing in the world of mobile technology in which the users witness the dream technologies becoming a reality with computer-generated data overlaid on it. It works with smartphones and tablet devices that use GPS to identify the location and then offer data as graphics, videos, and tags.

How does Augmented Reality work?
Before we dive into the discussion of what would be the future of AR mobile app development, let us see what all makes the AR work. In augmented reality, the sensory feelings of what we see and hear are enriched to a great extent that it blurs the line between what exists in the real world and computer-generated creating a wow user-experience.

There are various mobile apps that have used Augmented Reality technology. Let’s see in detail some of the AR apps which made perfect use of the technology-

• IKEA is one of the companies that adopted this technology and released an app through which users can see what furniture may look like in the different parts of their home.
  
• Again when we talk about Snapchat, it is the first social media app to use AR in its Snapchat Lenses. The variety of high- quality images and graphic designs on the user’s face has made it unique from the other apps ultimately made the app popular among the youth community. Even Instagram is on the list of using AR technology in its features.
  

Another platform is E-Commerce where at some point in time user had to face some restraints in buying things as it may seem to be confusing to them. To counter that, Lenskart app took the help of the AR technology to use the camera to let you try out glasses online. Here users can test the product, how it looks on them before buying. This proved to be an immense success to Lenskart and gave a trust to the users to buy from these sites.

Many Virtual Reality glasses are being introduced to the mass market which leads to the next stage in mobile app development. Recently as announced by Mark Zuckerberg: “Facebook too is working on Augmented Reality glasses”.

Including Augmented Reality technology in your application might uplift the customer experience, engagement and marketing. So, if you are ready to take your business to the next level, investing in AR app development will be the right decision!

Find more about mobile app development at infiCare. Reach us at managers@inficaretech.com

“Giving Wings to Your Business”

WordPress is the most popular content management system which is used on the web and it is supporting a million websites. In fact, the platform powers 4.5% of the entire web. It is an open source platform which is based on PHP and MySQL and is the best choice for enterprise websites. It allows updates and modifications of content on your website without having to know the code.

WordPress comes up with a variety of themes and plugins and for those who think that it is only suited for smaller websites with a handful of pages and a blog, this is simply not true. We are the expertise in WordPress Web Development and have built site consisting of one page as well as pages as per our client’s requirements. We make sure that the development of your website with WordPress tools & techniques results into a responsive and customized website.

The best features that it include are –

• Themes: This feature allows the user to transform the look of the website without changing the base code or content. The WP website requires at least one theme and users can also switch on to different themes if required.
• Plugins: WP plugins allow the users to broaden the quality and performance of a website or a blog. There are over 53,042 plugins available on this platform for search engine optimization, content management systems, content displaying features such as widgets and navigation bars, etc.

Let’s focus on few other features of WordPress Website-

• Its simplicity can help you to develop and publish quickly. It is easy to install and upgrade.
• WordPress themes are multi-lingual, which means it is available in more than 70 languages.
• WP lets you create any type of website you want: a professional portfolio website, a business website, a magazine or news website, a government website, ecommerce website and so on.
• It’s easy to manage backend would not need developer to change the content; anyone can make the changes or update new images/content which saves major development cost.
• WordPress has been around for so long and there is a huge online community and extensive documentation available. So, here the websites are easy to manage, both in terms of maintenance and from a client’s perspective of managing the content on the site.

We as a WordPress Web Development company deliver quality web solutions. Our team constantly supports our clients towards building a responsive, tailored and user-friendly website.

For further information or to discuss on your project write to us at managers@infiCaretech.com