The role that technology plays in business in the past decade has been more and more evident. The growth of technology in all areas has proven how much it can offer industries in many ways. Technology has positively impacted business owners and customers alike, from a wide range of services that businesses can now provide, more convenient and efficient ways of purchasing products, and secure methods of collecting and storing clients’ data.

With this being said, software security and improving your business’ security should be a priority. This article will tell you more about software security and common software vulnerabilities your business could encounter. Reading on, this article will also discuss what an offshore development company is and how it can greatly help improve your business’ security as well.

The Importance of Software Security

Software security involves designing, building, and executing strategies to safeguard software against malicious attacks and software vulnerabilities. Software security should be implemented across all sectors to guarantee the safety of your business, its stockholders, and clients.

Common Software Vulnerabilities

Software glitches or errors found in the software are considered software vulnerabilities or security risks. These could be errors in the code, a glitch in how it responds to commands, operating system issues, network errors, etc. Here are some common software vulnerabilities:

• Code Injection – Code injection occurs when an attacker sends invalid data to the application as a command with the intent of having the application do something it was not programmed to do. Attackers get access to profitable data, which significantly compromises businesses.
• Broken Authentication – The attackers target restricted control to a specific or account or even the entire system. The authentication is considered broken when attackers can access confidential details such as passwords and other sensitive information. This highlights the need for businesses to implement a multifactor authentication system for their software.
• Sensitive Data Exposure – Also known as a security breach, sensitive data exposure happens when confidential information such as credentials, credit card details, and other personal information has been leaked or compromised.

What is Offshore Software Development?

Offshore software development is a global trend that is the process of utilizing software solutions or services from a remote location. This involves skilled outsourcing developers who have the latest IT expertise and can develop your business’ software, applications, and other similar solutions and services your business may offer.

Offshore software development companies must also get code signing certificates or SSL certificates as part of data protection. An SSL (Secure Socket Layer) certificate is a digital file that assists with authenticating and verifying the identity of a website or host. This is how code signing is different from SSL. Code signing certificates are signed by the publisher, therefore serving as a guarantee that the code of a software or any program has not been tampered with.

What are the Benefits of Hiring an Offshore Software Development Company?

Hiring an offshore software development company can do wonders for businesses and business owners alike. Some companies may already have their in-house development team but find it challenging to take on bigger projects. Other companies may be struggling with keeping up with technology constantly changing. This is where offshore software development companies come in and save the day so you can have the assurance of secure software. Here are a few ways offshore software development companies can help your business:

• Focus on business activities – Since you already have an offshore development team focusing on software security, this allows you and your team to focus on sales, customer service, and other aspects of the business without the stress that comes with supervising or managing software development.
• A skilled team of talented developers – Access to available skilled developers is more than possible through offshore software development. Most of the time, these partners have experience working with other clients for international projects, giving you the assurance that they understand the work process and challenges that come with them.
• Confidentiality is prioritized – Hiring an offshore software development company means that the company has already gone through recruiting highly skilled developers. This recruitment process also includes non-disclosure agreements, confidentiality contracts, and policies that protect the privacy of your business.
• Lower operational costs – Maintaining an in-house development team can be costly for many reasons, including investing in training and making sure they are equipped with the skills and expertise to deal with the latest technology. Offshoring your software development saves you from such costs and efforts.

Scouting for an offshore software development company need not be a hassle. Let Inficare Software Technologies Pvt. Ltd. be your partner in ensuring your business’ software’s security. With the help of Inficaretech, their dedicated team, and the wide range of quality services they offer, you can guarantee that your business’ software will be ready to counter any malicious attack that may be faced. Quality businesses require quality solutions. Ensure the quality your business can offer by prioritizing software security, and rest assured your business will only go forward.

 

If I say that the world now belongs to technology then I won’t be wrong. Technology has revolutionized the way we talk and behave with others. Also, it has made our tasks easier when compared to the days before the advent of technology. Here I’ll be talking about the mobile technology that has made the life of every individual simple, easy, innovative and pleasing. Apart from this, it has also brought relief to the financial aspect of any organization, through attracting a massive number of potential audience from across the globe.

So do you have an app idea in mind?? Confused about which platform you should opt for? Don’t worry; if this is the case then you need to pick up the best Android and iOS app development company for your product or services. Before getting an app developed the very next thing is to understand the app requirement and the target audience which is followed by having a proper mobile app strategy.

At InfiCare, we take pride in developing mobile apps right from the leading brands to startups through a systematic practice of our best mobile app development strategy that is specifically designed for iOS and Android app to help you with generating pleasing business revenue.

Our team of proficient iOS and Android app developers has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea and goal in the most informative and engaging way. In case you have any queries, our team will be there to assist you at every step of your mobile app development phase.

So if the app idea is revolving around your head… don’t just keep it to yourself. Please take a step ahead and share it with us. Get in touch with our team to discuss further so that you watch your dreams turn into reality. Trust me, having a healthy discussion would help you to gain a better insight into your app requirement.

Let’s get started with your unique app idea. Connect with our app expert today!
Skype ID: infiCare5

As a small business owner, you must have a lot of things on your mind but the best way is to know how businesses can leverage strategic marketing campaign. It really doesn’t make sense to post a long tale on the website where your audience won’t be interested in reading more. Its true content marketing takes time and effort, along with the willingness to learn, and yes, even fail. We at infiCare consider some of the points while crafting a content marketing strategy for our clients.

Be Informative

Nobody likes to scroll pages after pages to get information about a particular product or service. The content should be informative and precise such that it holds the attention of your audience. By providing your audience with something they find informative, you can lure them in and keep them coming back for more. Once you have these audiences in your content, you have a much greater chance of converting that lead into a sale.

Be authentic & relevant

Your audience can clearly understand if the content is genuine or not and if it is not, then it can be a bad take for your business. If the content published by you is authentic and relevant, the individual will be likely to spend more time knowing about your product/services. It’s important to know what your audience wants and you can more easily cater your content to specifically address their needs.

Be flexible

Digital Marketing is fairly a new technique and search engines can be best utilized for the lead-generating process. Earlier the main goal of content marketing was to stuff each paragraph with the target keyword associated with your business. Further, it relied on the search engines (Google, Yahoo and Bing) to spot it in the top search list. But this isn’t the case anymore, with the increase in the popularity of content marketing, the guidelines have been renewed. Now the search engines reward the content with better quality along with the targeted keywords.

Final Words-
Content marketing is maturing; our experts keep themselves updated with the latest marketing trends in order to remain flexible to keep your content in line with best practices to maximize your marketing outreach.
To know more about content marketing, talk to our marketing expert. Write to us at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5)

Before we proceed on to discuss the ways in which businesses can implement multifactor authentication in the mobile app let’s draw our attention to what MFA is and why is it a must to implement.

Multi-factor Authentication is the need of every business and the most reliable way to ensure users personally identifiable information. By providing an extra level of security besides the phone password, Multifactor Authentication System (MFA) has become the must-have feature of the mobile app and being the renowned mobile app development company in India, we take care of it.

In this blog, we will go over why we should implement multifactor authentication and the different ways to implement it.

Why should businesses lay emphasis on implementing Multifactor Authentication?

There have been instances when businesses had to experience several cases of stolen and hacked passwords. Applications with just simple information or a combination of user ID and password getting hacked have been on the rise. In this situation, implementing multifactor authentication will prevent hackers from gaining access to your accounts even if your password is stolen.

What are the ways of Implement Multifactor Authentication?

1. Short Message Service (SMS)
Using SMS as Multi-factor authentication also involves the enrollment and login stages. This verification has been experienced by many users.
The enrollment process is as follows:
• The user logs into the application with a required username and password.
• The user is asked to enter a valid phone number.
• A unique one-time code is generated which is sent to the user’s phone number.
• The user enters the code into the app and multifactor is enabled.
The login process is as follows:
• The user logs into an application with the username and password.
• A unique one-time code is generated on the server and then sent to the registered user’s phone number.
• The user enters the code into the app and if it’s valid, the user is authenticated and a session is initiated.

2. Time-based One-Time Password (TOTP)
TOTP comprises the creation of a one-time password from the shared secret key and the present timestamp with the help of an exact type of cryptographic function. OTP involves the enrollment and login processes just like SMS.

3. Electronic Mail (Email)
Just like TOTP and SMS, E-mail is believed to be safe and secure. The process includes-
• User logs in to an application with their user-id and password.
• A distinctive one-time code is then generated on the app server and is sent to the user’s email id in the form of digits or link.
• They retrieve the code from their email and feed it in their app and if found valid, the user is then authenticated and the session gets initiated.
4. Push Notifications
The steps for a multifactor application using push notification are mentioned below:
• A user logs into an application with a username and password.
• A push notification is sent to the user’s app on your mobile device which would be a login request.
• This step would have some basic information to be filled up by the user and the date of the request.
• Once the user accepts the request he/she automatically gets logged in.
So, are you ready to take your Mobile App Security to the next level? Contact our expert today, write to us at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5)

Video has always proved to be a powerful tool to deliver interesting content and turn the audience into loyal customers.

So it won’t be surprising if I say video advertising is doing the same for mobile marketers across the world.

Okay let’s start from the beginning- You get an app idea; you quickly look to hire the best mobile app development company. You discuss with them all the app idea and your app finally gets developed and is ready to hit the market. Once it is launched, the very next thing you get here is that your app isn’t achieving the best download rates from the target audience.

Whoops, what wrong with the app???? Have I forgotten something??? I am seriously confused and don’t know what I shall do….

And these are few of the thoughts that you might go through. Also, I would remind you- the competition is higher than ever in the market which would break the loop of the revenue from the app.

Have you ever wondered what could save your app from getting doomed??

Uummm… this is one such question that has been asked by app owners but not every app development company can find the right solution and fail to suggest the best answer.

But don’t worry; the leading mobile app development companies like infiCare knows the best strategy to make an app successful.

But what is the STRATEGY???

Have patience!!!
It’s the VIDEO MARKETING that can take your app to the next level.

Well, there are plenty of reasons to discuss the video marketing strategy, and I am going to share some of the reasons below… please read ahead

The video increase the curiosity

If I say, that you spend more time watching videos over images on Social Media or any other platform on the web then I won’t be wrong. Audience engages themselves more with videos as they find it more appealing or more eye-catching.

So you got your app developed with a number of features and the functionalities integrated into it, but these features and the functionalities won’t be experienced till the time app is downloaded. Isn’t it?

But with a video for your app, you can promote its features and functionalities by making it understandable to the target audience and letting them experience the app much before downloading. By doing so, it will prompt your audience to download the app and recommend it to others.

So by now you must have understood why video is a must for your app. But this solution can only work when your mobile app complements the features it has flaunted in the video, and this can only be achieved when you feel free to walk along with your app idea to the best mobile app development company which can take your mobile app to reach new heights.
For more info-
E-mail: managers@infiCaretech.com
Skype ID: infiCare5

With almost every sector turning towards advanced mobile technology, the healthcare industry hasn’t been left behind.

As we all know healthcare services have always been in high demand, every clinic & hospitals are willing to succeed and meet the patient’s expectations. Today, most hospitals have embraced health apps that are helping them to grow more in a better way. This innovation also holds a great opportunity to make a difference in society.

Don’t you want to implement the solution for your hospital or clinic? If so, then think about hospital mobile app development.

Reasons to consider a mobile app-

Right from streamlining the hospital functions to attract patients, a mobile app is an amazing tool as it is easy and effective to operate. We have brought up a list that clearly shows how an app can help you to cater for the needs of your patients or boost your hospital functionality. Let’s have a look:-

Hassle-Free appointment booking

How the appointment was taken earlier before visiting any doctor? Either the patients visited the hospital or called the receptionist. But the mobile app has made it so simple and convenient that the patients love it as they can easily check the doctor’s visit timing, book an appointment and set a reminder.

Isn’t it really stress-free? Not just this, but by implementing this practice in your hospital you can eliminate the burden of the receptionists as they no more have to make the reminder calls to the patients. The app will automatically remind the patients about their booking or any other information.

Access to Reports is easy

The patients don’t have to rush to the hospital and laboratories for reports. Now they can receive it right on their smartphones with few clicks. They no more have to carry extra files with them when visiting the physician as the online reports can now be accessed at any time and anywhere without the fear of getting misplaced.

Convenient Payments System

Dealing with bills has always been a hectic thing in the hospital arena for both the hospital staff and patients. Keeping the track of bills manually is really time-consuming for all the patients who have paid or not paid the bills, and run after insurance companies for bill clearance. Don’t worry; the mobile app can do it all within minutes. The patients can select their preferred payment method, pay online and connect to their insurer (if required) via a mobile app.

To beat the competition in the healthcare sector it has become necessary for every hospital and clinic to walk with the technology and meet the demands, in order to taste the fruits of success.

If you belong to the healthcare industry and planning to get a mobile app developed, then partnering with the best mobile app development company would be an ideal choice.

To know more about how a mobile app can benefit you and your patients, talk to our expert. Write your queries at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5)

Technology has helped the business in taking a rise which has led to the success of many businesses. Here I am talking about the B2C online business that has received an enormous response from customers across the world and one such is the grocery business which is an ongoing demand of the consumers.

Mobile technology has made the lives of customers hassle-free. In this sense, it has brought the transition from standing in long queues to get your desired product delivered to your doorstep with just a few clicks on the smartphone.

If you have a grocery store business then say thanks to the mobile technology who has really helped business in gaining revenue. With the help of the best mobile app development company, you would be able to achieve it by keeping the hold of the existing customers as well as catching the attention of the new audience.

So are you willing to know how a mobile app can benefit your grocery business? Please read ahead-

It helps your business to widen the reach
The word convenience doesn’t only mean to get things done instantly but it also means, how soon and easily you can reach your target audience in a way, which they prefer. Mobile apps are there to serve every purpose of life, so why not get a grocery app designed and let the users reach you and avail of your services.

It is absolutely Time-Saving
Nowadays people can hardly find time to go shopping standing in the long queues. In such a case providing them with a portal which can allow individuals to order the fresh stock of grocery with a tap. In such a way a grocery shop will a lot of time for your consumers, leading to much more revenue growth for your business.

Offers and Discounts
Who doesn’t like to get offers and discounts on shopping? But sometimes people don’t really get updated. With an app, you can easily notify your users about the offers and discount on the products which would prompt them to buy.

Brand Awareness
Your grocery app may help you to get noticed by potential users and your brand would receive its deserving recognition in real-time. With this, they can have the access to your products 24/7 and can order at any time of the day.

Summing Up-
Well, there are many companies who develop mobile apps but you need to be wise in choosing the best mobile app development company like infiCare who would help you get the grocery app developed with a number of features as per your user’s requirements. So don’t wait any longer, get the best mobile app developed for your business today!
For more-
Skype ID- infiCare5

What is that one single thing that goes in the mind of every entrepreneur? Definitely, it’s creating a great customer relationship that helps a business grow. We all know trust is the only crucial building block in any relationship but, how can you build that trust with your customers?

Our digital marketing experts will assist you to know how online platforms can have the biggest impact on your business reputation and in turn, affect your customer’s trust and loyalty to your brand.

Building customer trust online is not difficult, but there are certain things to consider. Our experts have mastered the art of building customer trust online and have helped our clients in building a good reputation. Let’s take a look at the mentioned below points.

Business Website should be professional

One of the best ways in which you can better present your business is the website. Your website should be such that it grabs the attention of the visitor and give them the required information which they must be looking for over the internet. In the sense, make it clear, concise, and ensure that trust signals such as customer reviews and testimonials are represented on the very first page of the website. Your website should speak clearly about what makes you different from your competitors.

How are you getting ranked on the search engine results?

What is the search engine showing up for your brand? The time your target audience searches for a product or service make sure you appear in top searches. If you find your competitors moving ahead of you, it’s time for you to invest in good SEO service providers. Google search can make or break a sale. So remember where you are and what are you ranked for.

Is your Social Media presence strong?

When we talk about making your business online, the very first thing that clicks in the mind is if the business is present and active on all appropriate social media platforms? If the answer is no, then you are missing out on a huge opportunity. Social media validate and elevate your brand in your customer’s eyes. It helps you to reinforce your brand message and build trust with your customers.

Client’s Testimonials/Reviews plays a great role.

Your audience might look for little reassurance from previous clients. Testimonials from satisfied customers can go a long way as it will help your potential audience in believing your work. This could be easily done by providing a section either on the landing page or on your website’s homepage. By tangibly proving the value of your products or services, you would be able to see an increased conversion rates.

Final Words-
If you haven’t done it yet for your business, then it’s time for you to re-evaluate your brand’s online presence with each of these tips in mind to help build customer trust.

To know more about digital marketing services, you can write to us at managers@infiCaretech.com. You can also connect with us Skype (ID- infiCare5)

A strategic approach is necessary and crucial for successful content marketing. Crafting a content strategy can be worthwhile, because it makes everything afterward a whole lot easier: coming up with great ideas, measuring success, planning for your budget and team, and more. At infiCare, our content marketing team helped many clients devise their strategy that is unique. Our comprehensive content strategy covers every part of the marketing process.

To guide you in a better way and show a glimpse of our strategy, our experts have come up with some of the important elements that are included in the content strategy:

Goals and Definition

The entire content strategy depends on what a business wants to achieve. As we all know without setting up a goal, nothing falls in place, and same is the case with content marketing.

Before taking a step ahead, there are few questions which the businesses need to ask themselves:

• Why are we creating this content?
• Which goals take priority?
• What are we trying to accomplish?
• How are we going to keep a track if the content will achieve our goals or not?
• What are the vital elements of content marketing?

Methodology to measure the success

Once you have planned to walk along with a content strategy it is a must to follow a complete methodology to measure the success. As such having an insight on the success metrics is crucial. Our methodology includes the following metrics.

To check the Content Awareness following things are considered:

• Reach
• Impressions
• Views
• Organic traffic (SEO)

To check the Content Consideration:

• Engagement
• Traffic
• Time on site

Decision-Making metrics include:

• Leads
• Qualified Leads
• Conversions

Target Audience

Before we begin to write the content, it’s important to make sure that we are going to communicate with our target audience and for that matter; the content should be compelling content to make sure that the business ideas resonate with the audience you are trying to reach. For that, you need to know who your target audience is and the most relevant questions to be asked while doing the research are:

• Who and why are we trying to reach?
• Where are they located and how will we reach them?
• How much time is it going to take to leave an impact on their mind?
• What are they searching and need the most?
• How our solution can help benefit them?

Keyword Strategy

A good SEO result depends on a good keyword research. We start the keyword search and identify the most applicable terms, then make sure your content is tailored for those keywords.

• Search engines love content that’s considered highly relevant to an audience, meaning it receives high engagement rates.
• To deliver the high value you need to create quality and unique content.

No matter what business you are into, for a good content marketing strategy, a right team effort is required who can help your content marketing show results. If you want to start with the content marketing for your business, write to us at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5)

If you are reading this blog post, then I am pretty much sure that either you are about to or have planned to launch your new enterprise mobile app. You much be wondering how much work you need in order to make your app a success. Maybe you’re just curious …

If yes, then here you go. With the best mobile app development company, you can achieve it with effective mobile app promotion strategies that will help increase app downloads.

There is a tremendous amount of competition on both the Apple App Store and the Google Play Store and in the midst of it, convincing your target audience to use your app or how your app is better than others could be quite challenging. For this, I have mentioned below some ways that can help you understand better!

Research your market

By this I mean you need to know your market and your target audience and what it requires.

Every app has its own market and if you fail to recognize it, you might miss on a huge opportunity and give your app reasons to fail further.

This is the very basic step followed by the best app development companies by getting indulged into the practice of knowing that what your competitors have offered, and what has succeeded in the market before and even the rejection to your competitors. This is really helpful in collecting the idea and strategy that needs to be integrated into your app.

The pre-app launch marketing

When it is about marketing your app, you can’t wait until the end of the project. It needs to work in parallel with your app development. Basically, this is called the pre-app launch marketing. By this, you can leave an impression in the minds of your target audience that what is going to be launched will be fruitful to them.

By doing so, your app would receive the massive app downloads rate in few days of app launch. This is amazing!

Improve Your App Store Optimization (ASO)

A process wherein, you can improve the mobile app’s visibility in the store by optimizing each metadata element (app title, description, keywords, screenshots, etc.) according to the store and updated trends.

The main aim of ASO is to make the app more visible in the charts and to increase its discoverability. This will help your audience more likely to find the app in the store and ultimately the number of downloads will be increased eventually.

Final Words:

The above-mentioned points will surely make a difference to your app and its success, but you need to make sure that you partner with the best mobile app development company who are always updated with the required exposure and the experience to make your app concept into a winning marketing strategy.

So why wait???? Get in touch today to get your app designed by a renowned app development company.

For More Info-
Skype ID: infiCare5