Things You Need To Craft a Content Marketing Strategy That Really Works

A strategic approach is necessary and crucial for successful content marketing. Crafting a content strategy can be worthwhile, because it makes everything afterward a whole lot easier: coming up with great ideas, measuring success, planning for your budget and team, and more. At infiCare, our content marketing team helped many clients devise their strategy that is unique. Our comprehensive content strategy covers every part of the marketing process.

To guide you in a better way and show a glimpse of our strategy, our experts have come up with some of the important elements that are included in the content strategy:

Goals and Definition

The entire content strategy depends on what a business wants to achieve. As we all know without setting up a goal, nothing falls in place, and same is the case with content marketing.

Before taking a step ahead, there are few questions which the businesses need to ask themselves:

  • Why are we creating this content?
  • Which goals take priority?
  • What are we trying to accomplish?
  • How are we going to keep a track if the content will achieve our goals or not?
  • What are the vital elements of content marketing?

Methodology to measure the success

Once you have planned to walk along with a content strategy it is a must to follow a complete methodology to measure the success. As such having an insight on the success metrics is crucial. Our methodology includes the following metrics.

To check the Content Awareness following things are considered:

  • Reach
  • Impressions
  • Views
  • Organic traffic (SEO)

To check the Content Consideration:

  • Engagement
  • Traffic
  • Time on site

Decision-Making metrics include:

  • Leads
  • Qualified Leads
  • Conversions

Target Audience

Before we begin to write the content, it’s important to make sure that we are going to communicate with our target audience and for that matter; the content should be compelling content to make sure that the business ideas resonate with the audience you are trying to reach. For that, you need to know who your target audience is and the most relevant questions to be asked while doing the research are:

  • Who and why are we trying to reach?
  • Where are they located and how will we reach them?
  • How much time is it going to take to leave an impact on their mind?
  • What are they searching and need the most?
  • How our solution can help benefit them?

Keyword Strategy

A good SEO result depends on a good keyword research. We start the keyword search and identify the most applicable terms, then make sure your content is tailored for those keywords.

  • Search engines love content that’s considered highly relevant to an audience, meaning it receives high engagement rates.
  • To deliver the high value you need to create quality and unique content.

No matter what business you are into, for a good content marketing strategy, a right team effort is required who can help your content marketing show results. If you want to start with the content marketing for your business, write to us at You can also connect with us on Skype (ID- infiCare5)