Month: September 2018

A strategic approach is necessary and crucial for successful content marketing. Crafting a content strategy can be worthwhile, because it makes everything afterward a whole lot easier: coming up with great ideas, measuring success, planning for your budget and team, and more. At infiCare, our content marketing team helped many clients devise their strategy that is unique. Our comprehensive content strategy covers every part of the marketing process.

To guide you in a better way and show a glimpse of our strategy, our experts have come up with some of the important elements that are included in the content strategy:

Goals and Definition

The entire content strategy depends on what a business wants to achieve. As we all know without setting up a goal, nothing falls in place, and same is the case with content marketing.

Before taking a step ahead, there are few questions which the businesses need to ask themselves:

• Why are we creating this content?
• Which goals take priority?
• What are we trying to accomplish?
• How are we going to keep a track if the content will achieve our goals or not?
• What are the vital elements of content marketing?

Methodology to measure the success

Once you have planned to walk along with a content strategy it is a must to follow a complete methodology to measure the success. As such having an insight on the success metrics is crucial. Our methodology includes the following metrics.

To check the Content Awareness following things are considered:

• Reach
• Impressions
• Views
• Organic traffic (SEO)

To check the Content Consideration:

• Engagement
• Traffic
• Time on site

Decision-Making metrics include:

• Leads
• Qualified Leads
• Conversions

Target Audience

Before we begin to write the content, it’s important to make sure that we are going to communicate with our target audience and for that matter; the content should be compelling content to make sure that the business ideas resonate with the audience you are trying to reach. For that, you need to know who your target audience is and the most relevant questions to be asked while doing the research are:

• Who and why are we trying to reach?
• Where are they located and how will we reach them?
• How much time is it going to take to leave an impact on their mind?
• What are they searching and need the most?
• How our solution can help benefit them?

Keyword Strategy

A good SEO result depends on a good keyword research. We start the keyword search and identify the most applicable terms, then make sure your content is tailored for those keywords.

• Search engines love content that’s considered highly relevant to an audience, meaning it receives high engagement rates.
• To deliver the high value you need to create quality and unique content.

No matter what business you are into, for a good content marketing strategy, a right team effort is required who can help your content marketing show results. If you want to start with the content marketing for your business, write to us at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5)

If you are reading this blog post, then I am pretty much sure that either you are about to or have planned to launch your new enterprise mobile app. You much be wondering how much work you need in order to make your app a success. Maybe you’re just curious …

If yes, then here you go. With the best mobile app development company, you can achieve it with effective mobile app promotion strategies that will help increase app downloads.

There is a tremendous amount of competition on both the Apple App Store and the Google Play Store and in the midst of it, convincing your target audience to use your app or how your app is better than others could be quite challenging. For this, I have mentioned below some ways that can help you understand better!

Research your market

By this I mean you need to know your market and your target audience and what it requires.

Every app has its own market and if you fail to recognize it, you might miss on a huge opportunity and give your app reasons to fail further.

This is the very basic step followed by the best app development companies by getting indulged into the practice of knowing that what your competitors have offered, and what has succeeded in the market before and even the rejection to your competitors. This is really helpful in collecting the idea and strategy that needs to be integrated into your app.

The pre-app launch marketing

When it is about marketing your app, you can’t wait until the end of the project. It needs to work in parallel with your app development. Basically, this is called the pre-app launch marketing. By this, you can leave an impression in the minds of your target audience that what is going to be launched will be fruitful to them.

By doing so, your app would receive the massive app downloads rate in few days of app launch. This is amazing!

Improve Your App Store Optimization (ASO)

A process wherein, you can improve the mobile app’s visibility in the store by optimizing each metadata element (app title, description, keywords, screenshots, etc.) according to the store and updated trends.

The main aim of ASO is to make the app more visible in the charts and to increase its discoverability. This will help your audience more likely to find the app in the store and ultimately the number of downloads will be increased eventually.

Final Words:

The above-mentioned points will surely make a difference to your app and its success, but you need to make sure that you partner with the best mobile app development company who are always updated with the required exposure and the experience to make your app concept into a winning marketing strategy.

So why wait???? Get in touch today to get your app designed by a renowned app development company.

For More Info-
Skype ID: infiCare5