Month: July 2018

Social Media- the word itself depicts lack of privacy or you can say too much socially connected. It is used by every single individual who has taken a dive into the pool of Social Media either with genuine identity or fake.

So how is the same Social Media Marketing helping the businesses in spreading their brand awareness?

WAIT… just to escape myself from turning this short blog into a satire, I am here to discuss the crisp role that social media plays in app marketing today. Whether you are up on android app development idea or iOS app design, smart and wise app marketing has to be done in order to grab the attention of your target audience. Let’s get started

App Marketing through Social Media

The moment we hear or read the word Social Media, the image of Facebook starts flashing out in our mind. Friends, Social Media isn’t restricted to only Facebook, there is a broad horizon of the Social Media platform’s (Twitter, LinkedIn, Google +, Instagram, Pinterest and yes Facebook) possibilities to market your mobile apps and get them acknowledge by the potential audience across the globe. We can simply say, Social Media is really a blessing for those who have a stiff budget and have not many other ways to get the mobile app promoted. Like every strategy has its pros and cons, same is the case with Social Media Marketing. If the marketing is done right, it will take you to the next higher level, if done wrong it can really lead to a failure. In order to avoid any mishap, you need to follow certain dos and don’ts. Let’s explore it more. Continue reading…..

Remain Active on Social Media Platforms!

We all love to spend time on our favorite Social Media platform, for various reasons like to chat, post daily pictures, post quotes, share our thought process, and etc. etc. Out of other Facebook, Twitter and LinkedIn have proved to be the successful platform to market the mobile app.

So before starting with the app marketing, you need to stay active on the necessary channels and have a strong presence and connections on the platforms. Once you start promoting your app you would get a heap of comments, chats, and queries. This way you can leave an impact on the minds of your target audience and see how they respond to your app.

Make the best use of Videos!

Today, people prefer videos over long satires as it helps them understand the product and services in a visual form. It creates a much alive connection between you and your audience. What you can do it get a video designed that best describes the functionality of your app and how it will benefit them. Now upload the video with a very catchy caption that holds the attention of your audience.

Don’t forget to Tweet!

Every now and then, we see some or the other celebrity tweeted about certain stuff and it became media hype. Now Twitter is another social media channel, which grabs the attention of users across the world. For your app marketing, tweet using hashtags that are trending and also related to your product or services.

Remember, content should be engaging!

If your audience doesn’t find your content on Social Media, interesting and crisp enough, then SORRY, they would turn off from your page. Your content about the product should be interesting, informative and a little funky, so all age groups can relate to your mobile app.

Summing Up-

At infiCare, we have been excelling in mobile app development and with a team of highly –skilled developers, we have created a unique variety of mobile app solution that suits our client’s business needs and requirements. If you have an app idea (iOS or Android app development) and want it to become a success by following the above mentioned Digital Marketing Strategy, then get in touch with our app development and marketing expert to discuss further your concept to bring into reality.

E-mail- managers@infiCaretech.com
Skype ID- infiCare5

It’s not going to be astonishing if I say there are many mobile apps in the app store. Each and every app is developed to fulfill the needs of the audience. If we talk about the idea and need of developing a mobile app- it is basically meant to simplify the complications of human life assist them in the best way possible while having the user engaged.

But, are all the apps successful in meeting their goal?? No, not at all. So what could be the reason?

One of the reasons for an app not being successful is losing out while beating their competition and on the other hand, the reason could be the faults in the app. So in this blog, I’ll be discussing few of the features in details and how to avoid the shortcomings of a mobile app with infiCare- a top mobile app development company.

Simple & Easy To Use

We have discussed in our previous blogs as well, and I would write it again- that the simplicity plays a vital role in making an app successful. So ease of complication should be the priority.

You app isn’t of any if your user finds it difficult to use. An app that is complicated for the user, end up with making them uninstall the app immediately. To make the app simple- the UI design should b easy to grasp and the navigation should be properly visible and functional.

Security Should Be Tight

For a user, the security of their data is the primary concern. Any app before getting started requires certain details of the user to customize things to his liking. This information could be name, contact number, age, e-mail id and so on. Therefore, it becomes necessary for the app to preserve these statistics gathered from the user and hence, the security should not be overlooked. If any app fails to meet the security requirements, your user will never choose to use the app and will recommend others as well not to use.

Online/Offline Usability

As already discussed, apps are meant to simplify the daily task of the users. So why not make your app function online as well as offline? An app shouldn’t be developed only keeping in mind the online usability. Remember your app should work offline as well.

App Updates

To meet the user’s demands, the app needs to meet certain standards and specifications that keep on regular intervals of time. New features and innovative designs should be released with every app update. This would help in removing glitches and help in the smooth functioning of your mobile app.

Integration of Social Media

Today when everybody is becoming more and more socialized by making the best possible use of the Social Media platform. People just love sharing their day-to-day schedule with their followers. This could be anything like- their achievements, their mood, pictures and other sources of happiness on the platform. Or to go more in depth, I would say people love to share their emotions. Hence, it is important to have Social Media integrated into the app to make it simple for them to share anything directly from the app to their Facebook, Twitter, and LinkedIn account.

Summing Up-

It’s not just a one day show that you develop that you get a mobile app that grabs the attention of the users and serve their purpose spot on. It’s a continuous process that requires a proper planning during the development stage and efficient execution of those plans. So it’s always good to hire a mobile app development company that provides the best app development services along with marketing strategies for the app that can easily do the job for you.

We are the top mobile app development company in the USA and we thrive on excellence and this is what makes us different from our competitors. Why wait?? Get a robust app developed for your business. For more details connect with our expert.

Skype: infiCare5

E-mail: managers@infiCaretech.com

Back again with the mobile application topic, before starting I would like to say that now users don’t stick to one particular service. The scenario today has totally changed…the moment your users find that there is something wrong with your services or product; they don’t wait to switch to another.

Earlier the strategy involved in the business was different. With the introduction of the technology, the tensions have started growing into the existing business strategies. Remember your users love to access the service right from the palm of their hand and that is only made possible with the mobile application platform. Agreed???

We simply cannot blame themobile app technology, the reason why it happens is because the number of resources available to the users, has led to creating this chaos, but trust me this chaos has consequently resulted in some of the most efficient pieces of technology which we all enjoy utilizing it.

Ok so this was all about why a user switches to another alternative, but what can be done best to re-engage your inactive app users to the mobile app. Here you go, continue reading….

Use Push-Notification Effectively

Push-Notification can be utilized in order to engage your users. The reason behind sending push notification is that anything that flashes on our mobile screen catches our attention. This can be used to send notifications to your user relating to offers, discounts or even if the user hasn’t opened the app in a while. On the other hand, push notifications should be used wisely and strategically in order to avoid it from being annoying.

This will help in building a strong relationship with customers which will be successful in driving up app usage.

Get Social

Today, the social media marketing has become a necessity for the businesses. Why?? Because your target audience is on Social Media, so it’s likely you already have business accounts on Facebook, Twitter and LinkedIn. You can even add other social media platforms, say suppose- Instagram, Snapchat, Pinterest and even YouTube. These platforms can easily help you in leaving a visual impact on the audience, making them an ideal place to promote your app.

With these two tips, you can keep your users engaged or re-engage them.

But one another fact you need to make a pace with and that suggests that your app must be developed by a best mobile application development company like infiCare, as only a professional app development company knows well, how an which app strategies can help your app go successfully.

For more get in touch!

E-mail: managers@infiCaretech.com
Skype ID: infiCare5

Social media gives the businesses control over their brand reputation. How??

Many businesses leave the impact on the minds of the audience via Social Media and so the audience publicly shares opinions and directly interacts with brands through social media platforms. With people spending more than an hour each day on social media they find and share information about brands to make smart purchases.

If you are a business owner and still not having the social media presence of your business then the best digital marketing company best help you to build the brand reputation and brand awareness.

Let’s see how the peer interactions on social media can influence audience’s intention to purchase a brand.

The Online Reviews

Reviews or you can say client testimonials have always been important as it leaves a positive impression on your audience. Consumers tend to trust the online reviews to receive honest communication, gathering real opinions from those who have shared their experience with a particular brand or product. This could be seen easily on Facebook.

Peer Pressure

Social media is all about creation and sharing of different types of content whether it be Facebook, Twitter, Pinterest or any other platform and people commonly mention products – whether intentionally promoting them or not.

Sharing the products online will gain the attention of other audience which in turn multiples your followers. Peers get influenced by each other and purchasing trends circulate within these online social circles.

People are too close to Social Media and they trust on what their influencers shop and promote the products. Social Media Marketing has taken a rise in the past few years so why not every business make use of it to leverage a number of benefits that come from it!

Because Social is Mobile- One thing that makes Social Media so easy to go is the use of applications on their smartphones. Right from Facebook to Twitter and LinkedIn to Pinterest, every social network has a corresponding mobile app, which users can turn to at any time of the day from anywhere. With no surprises, we all know as the mobile grows, shoppers are increasingly comfortable researching and making purchasing from their mobile devices.

So here you go with the power of Social Media which is real and thriving among online communities. Brands have stepped up their game and found ways to incorporate their own digital marketing strategy. What’s your take on it?

To know more about digital marketing services, write to our expert at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5)

The easier Content Marketing sound, the tougher it is. While being effective it can become difficult to be perfect. You might not understand but there are a lot of things that are connected with content marketing and which should be implemented properly in order to drive the best outcome from it. There is no denying, content marketing is one of most effective marketing strategies in this digital era and many businesses have leveraged immense benefits because of content marketing.

But as we all know everything that you start doing should be done with a complete planning. Without building a strategy, your goals and objectives might fall apart.

To help you avoid making any unnecessary mistakes, our team has distilled most common issues or we can mistake created at the time of creating a content strategy. Let’s start-

Not Documenting your Strategy

With a small team, businesses don’t maintain a proper document of the strategy. Not all the things by keeping “in your head” do anyone any good. One needs to have a proper document of the step by step strategy so that you don’t miss out on any step in your content marketing journey. Our team follows a simple process to get your business rank high in search results and create compelling content that grabs the attention of the readers.

Not knowing the target audience

Do you know who is going to read your blogs/articles? Who is your target audience? Not knowing and simply writing what you want is not going to help. It is important to understand who your target audience is and how are you going to get their attention. Without understanding your target audience, you won’t be able to produce content that best answers their queries and meet their needs.

When you are selling

This is one of the common and most repeated mistakes that companies make. Your content shouldn’t be such that preaches. Your audience isn’t aware of the services or products that you deal in and for that, you need to educate your audience first. If you are selling before you’re educating, you’re doing it all wrong. Your content shouldn’t be sale focused and if you do so it will turn or push away your readers.

Our experts focus on teaching, sharing information, and starting a discussion not to sell your products but make it saleable.

When you are not using SEO

SEO when done right can bring people to your content and if you fail to make the right effort into SEO, there’s a chance no one will find your page in the first place and your business have to face great loss.

So these were some of the basic mistakes that marketers make if you want to know the right content marketing strategy, then talk to our expert at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5)

The medical requirement is growing and the use of mobility solution has been adopted by many healthcare centers. Today healthcare industry has switched from what they were doing earlier to customized mobile solutions that are increasingly smarter, rich in functionality and convenient to use. The aim of these solutions is to cut the health care costs and to provide the doctors as well as the patients with the best results.

So what all a mobile app do for the healthcare industry? Right from doctor’s consultation, prescriptions, purchasing medicines, fixing appointments and health checkups almost everything is now made possible by eliminating a long time taking procedure. In this blog, we are going to discuss the benefits of having a mobile app and a complete insight on how the apps are bringing transformation in the healthcare industry.

Better facilities and coordination

How hectic it becomes for a hospital to manage the bills and reports and other details about patients. Isn’t it? But with the help of a mobile app, it has become easier for the doctors to fetch the whole patient-specific data.

The doctor-patient relationship becomes more cooperative

Usually, setting up an appointment with your physician to discuss worrisome problems, takes a required amount of time. With an app, your patient can set up the appointment right with a simple click and which helps your patient save time.

The increasing ease and on-demand care

The use of mobile apps does not only save time for visits and appointments but you can also help your patients with on-demand care if they desire it. You can connect with your patient whenever you want to around the world, thanks to the work of mobile app development companies for making these dreams turn into reality.

Fitness and tracking is made easy

With the help of a healthcare app, you can set up an awareness plan and suggest diet plans to help enhance the health condition. With the push-notification feature, you can remind your patients about medicines to be taken on time without letting them get missed throughout the course.

Final Words-

The demand for a mobile app is increasing day by day whether in healthcare or any other industry. Many mobile app development companies specialize in developing customized mobility solutions in order to ease the life of doctors and patients.

So, if you have a healthcare app idea, talk to our experts. We will help you to come up with a solution that changes the way patients and physicians engage with each other in the healthcare sector. Write to us at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5)

PSO has today become a necessary means for businesses in getting the apps ranked higher among the list of thousands of apps.

To make it very simple for you, just like search engine optimization, the Play Store Optimizations also show their effect only when worked both on and off store.

Didn’t get?? Don’t worry, this blog post will help you further. By partnering with the best mobile app development company your dream business app can achieve the attention of your target audience.

So what is on store and off store optimization?

On store factors – this category includes the right set of keywords in the app description or its title to enable Play Store search algorithms to fetch them when showing results to the audience.

Off store factors – this category include setting up enough backlinks coming in from different sources which could be– articles, videos, or mentions.

So readers, now that you know what basically are on and off store optimization, let us now get in depth of it and know how to reap the benefits of the time and effort you have spent into getting it developed.

Market Research

The first step towards optimizing your app is to do a thorough market research as the end result is what matters to you the most and that is maximum downloads.

Understand what’s the need and requirements of your user and what is going on in your users’ head, and then you will have an idea to show/vocalize their needs.

Also, make sure that you will need to analyze the depth of your competitors.

By having a clear insight into both – your customers and your competitors – will show you exactly what your customers are looking for.

Keyword Optimization

The best company will guide you the best to convert those insights into keywords and phrases that your users will search for your app with. The two ways of finding keywords are-

• Use what your competitors are using
• Randomly choose the keywords that the world is using when looking for a product or service in your category.

Title

The number one element of getting the app optimized is the title. Google has extended the app title character limit to 50 characters since July 2017. So you need to be wise enough while choosing the title of the app.

So these were the basics, other than the above-mentioned points that our app marketing experts will help you know in a more detailed way. Get in touch with the best mobile app development company to reap the best for your business.

Skype ID: infiCare5