Month: April 2018

With every update, the users get excited and wonder- what’s going to be new? While iOS 11.3 doesn’t have as many new features when compared to iOS 11.2, there are still a lot of updates that users are loving about Apple’s latest update.

If we go a little back, the iOS 11.3 beta was released on January 24, 2018, and just two months later the final version was launched to everyone on March 29. iPad has some specific updates but below we are going to discuss the updates related to iPhone. Here we have covered a few of the cool features and updates. Please continue reading…

Messages Now Have New Animoji (iPhone X only)

How cool is the animojis and we all have become used to them! It adds fun while chatting. So here is the update all about. iOS 11.3 has added four new animojis- a lion, bear, dragon, and skull.

Check the battery Health and Performance

You must be aware of- the addition of a feature that allows users to see the battery health was discussed by Apple CEO Tim Cook in late 2017 but it has now been implemented in the iOS 11.3 update. The feature feels like- why it hasn’t been included in iOS since the very beginning? It was much needed. But no worries it’s never too late.

Users will now be able to manage the power management feature to prevent unexpected shutdowns. The feature can be found in – Settings app > Battery. You can leverage the feature if you have iPhone 6, iPhone 6 Plus, iPhone SE, iPhone 6s, iPhone 6s Plus, iPhone 7 and iPhone 7 Plus.

Health Records in the Health App

This sounds great!!! With this feature, health reports could easily be tracked. The Health App is to make it easier for the patients to see their available medical data such as records, allergies, visits, known conditions, immunizations, medications, upcoming procedures, lab results and more from multiple providers whenever they choose to do so. How convenient is that!!!

Apple Music Has Music Videos to Watch

Now users can stream all of the music videos without any ads. The feature was actually rolled out as an update in iOS 11.2.6 but was meant for iOS 11.3, and it includes “exclusive video playlists.”

So these are some of the features added in 11.3. There are a few more which we haven’t covered here such as the-

• ARKit 1.5 which makes Augmented Reality even better
• Users Can Find Friends with Similar Music Tastes
• Business Chats are open for Businesses
• Safari is more secure now

Stay tuned for more updates. To know more about iOS app design services, connect with our expert on Skype (ID- infiCare5)

A few years ago from now, Facebook was recognized as a platform to make friends and stay connected with them online. But today, the same platform has exalted many businesses. Creating a business page on Facebook is the most profitable and cost-effective marketing tactic that is being used by many brands.

So are you making the best use of the platform for your business? Facebook offers increased brand awareness and more customer engagement to businesses of all nature (whether they are small, medium or large). But as we all know that does digital marketing works well without having a strong strategy so it goes for one of its platform (Facebook).

Easier it seems to be, but the marketing on Facebook can turn out to be a bit difficult and as a result, you tend to get no result out of your marketing. This happens when the right process is not adopted by the companies. In this blog, we are going to discuss few Facebook ad mistakes that need to be avoided to drive effective results from it. Let’s take a look-

Not Understanding the Ad Objective

Before you begin to tell the audience about your product/services on Facebook the very basic step for creating an ad on Facebook is to set up the marketing objective. Without knowing and understanding the objective, you might not get the expected result. In this sense, first, it is important to decide the end goal for the ad. Selecting a wrong objective will not only send you down the wrong path but we might see a wrong investment being done on something that you might not get a result out of it.

Targeting the Wrong audience

Not all the people present on Social Media is going or searching for your product/services. So to get the best ROI, it is important to know the target audience first and then start the ad campaign. The audience tool on Facebook can help make a choice about whom you want to display your ad.

Neglecting the use of Images/videos

How often while scrolling down we stop by in our Facebook newsfeed when an image/video grabs our attention!

It’s important to always choose the image and videos which will be appropriate for your Facebook ad because images and videos create a long-lasting impression on the minds of the audience. Users get attracted to the images/content that is relevant to what they look for. If they found the image appropriate, only then further they read the content.

Too much content on the images

The marketing images should be designed in such a way that holds your target audience. The image should itself explain about your product/services, for that it is crucial to keep in mind not to use too much text on the image as it might make it too messy. Therefore focusing on quality rather than quantity can help you win the race.

Posting in odd hours

This is one such thing that most brands have been doing and as a result, it was found that they were getting less or no response from the target audience. The digital marketing experts know the best time that is suitable to post on Facebook according to the audience and make sure to deliver the ad when the targeting audiences are online.

These were some of the mistakes that need to be avoided. Doing so will surely help you to save your time and money.

If you want to bring your business online and spread awareness then talk to our digital marketing expert. Write your queries at managers@infiCaretech.com. You can also connect with us on Skype (infiCare5)

For many out there, fitness has become a new religion. Every now and then you will hear people talking about their health and fitness. It would be right to say that maintaining a healthy lifestyle is a global trend right now and it’s good to take out some time for yourself in order to live a healthy and balanced life. But sometimes in too much hassle, it becomes hard for individuals that they find zero possibility to manage the diet menu and the workout routine. So here comes the app technology in the picture.

Cheers to you if you are planning to get a health and fitness application. So what platform are you going to choose, is it iOS or Android? Confused???

Don’t worry; the best mobile app development company will help you understand whether you should opt for iOS app design services or go with Android.

Why a Health and Fitness Mobile App?

After a hectic day, when you return back to home, you might not be able to understand what you can cook for yourself that is healthy and good for dinner. Or the next morning you might feel lazy to get up from the bed and avoid going to jogging or even perform a moderate exercise. In such a case mobile apps that have become an important need in every person’s life helps can help one to get motivated to stay up and do some beneficiary acts for our body. Want to know how? Let’s go for a run!

• An app can help you store the fitness data in one place and access it whenever you want to. These includes-diets and workout plans are at our fingertips.
• An app can help you store the fitness data in one place and access it whenever you want to. These includes-diets and workout plans are at our fingertips.
• The app can motivate lazy and busy people to get off bed early in the morning.

Now that you know the need and importance of getting health and fitness app developed, it’s time to focus on the features that are taken care of by the mobile app development companies.

Create Login Account- Letting the users create an account can help them to store information and retain their data if they change devices.

Personal Info of the Individual- The feature is essential so that the individual can fetch the diet and workout plan according to their weight, age, height and other physical parameters.

Push-Notification to Motivate- Say suppose, you aren’t willing to move out of the couch and all of a sudden you receive a notification that tells about the right exercise to lose belly fat in one month! You would be prompted to open it and check. In the same way, this can help your target audience to keep them motivated with the help of push notification.

Target Setting- This feature will help the users to set a proper target according to them. They can keep a target of the number of steps they have to take in the entire day and can track how many steps they have actually taken on that particular day.

Pre-set Exercise Routines- Allows the user to set up a workout routine one night before. They can even customize the workout routine as per their choice which is convenient for the users.

Wrapping Up-

When you decide to partner with an app development company, it should provide the best of iOS app design or android services, for your health and fitness mobile app in order to make it a success in the app market. In this blog, we have almost covered the need, importance and also features of a fitness app. So if you are planning to get an app developed for health and fitness or any other app then feel free to contact our expert.

E-mail- managers@infiCaretech.com
Skype ID- infiCare5

Content marketing has been the buzz word on everyone’s lips now as it is the best way to bring in the organic traffic to your site. But is it really possible to do content marketing without blogging? Sounds strange! 9 out of 10 brands use blogs as part of their marketing strategy as it is cited as an effective way of lead generation.

What if you don’t want to blog and produce great content marketing posts! In fact this could be easily made possible by producing effective content without long stretched blogs. Today I’ll be discussing about how content marketing would take place without blogging, whether it is possible or not!

Social Media

Businesses are using social media as one of the important elements of content marketing strategy. What the audience is searching for and what is in the minds of the customers? News, updates, latest deals and what is best in the market. Social networking sites can build the interest of your target audience around your business and can express relevance. A study found nearly 62 % of US users believe social media has made it easier to have their customer service issues resolved. Above all, social media channels are the easiest way to reach a broad audience.

In-Depth Landing Pages

In lieu of investing time on blogs focusing on the creation of in-depth, product and landing pages throughout your website can help the businesses to convince the customer to purchase the product or services if it suits their needs. The landing page should be developed such that it shouldn’t distract your audience from driving the purchase. The typical emphasis should be laid upon the product image, product description, pricing, specifications, etc., should be featured prominently at the top of the page and in-depth detailing should be mentioned at the bottom of the page.

Research-Based Content

Case Studies and e-books can be icing on the cake as they are useful and potent. Case Studies have always marked an influence in converting the lead. They are considered to be the real-world evidence that can work for a business. PDF content is usually more in-depth and is read thoroughly by the audience with a deeper interest in a company’s offerings.

Can a content marketing strategy be successful without a blog?

When we talk about blogs it has always been a backbone of Content Marketing. The above-mentioned options were some of the ways in which content marketing can take place but the point is blogs are where we attract organic traffic, connect with consumers. They’re the backbone. Just imagine how would you manage to live without a backbone? Umm… why take a chance with your marketing?

To know more about content marketing for your business, write us at managers@infiCaretech.com.

The intensity of a tech-era has consumed the day-to-day necessities insanely. Today we all agree to the fact and can also relate to it that calling technology an integral part of our lives, would not be wrong but what about businesses? Are they making enough use of it?

No, absolutely not! With the eagerness to have more, we start thinking to dream about things that could have existed in real life and this has led the technology to bring more out solution like AI, which is a breakthrough in the existing loop of technologies and is gradually making entry into the workplace.

Mobile App with Artificial Intelligence will transform the way your audience feels about your business!

Being a business owner, you might be wondering how AI can have much of an impact on your business. We as one of the leading mobile app development companies have come up with some points in how AI can help your small business, now and in the future. Let’s begin.

AI can help improve Customer Services!

We all know that Customer Service is the backbone of any business. Good customer service can make your customer happy and they open opportunities for your business to many other audiences but if your customers are unhappy, then no matter how good your product or services are, your customers would never recommend you to others.

With AI you can get the bots available to your customer 24/7/365, and help your services to improve and encourage customer loyalty towards your brand. It works as a personal assistant to your customer that can help them in their desired language, notify them of the latest updates and more.

AI can help improve your sales!

Before we proceed on to discuss how AI can help improve sales, let’s take the help of an example.

Say suppose you visit a nearly buy shop on an alternate day basis. Chances are more than the salesperson would know what things you usually buy. So every time you would visit they would guide you to the right counters and tell you about the discount and offers. This helps you save time. What if one day the salesperson is on leave? You might find it troublesome and would take a lot of time in getting the stuff.

But this isn’t the case with AI. The mobile app with AI chatbots can help you guide trend-based products and this will increase the chances of repeat business, hence grabbing the attention of potential customers.

AI can help improve your Marketing!

Without digital marketing, it is impossible for you to survive in the business field. Every now and then your marketing team has to remain updated with the new trend and not follow the existing one.

So why go lengthy when AI makes it easy for you to achieve your marketing goals? AI can get the accurate data of targeted customers at the right time, for example, it can be location, whether or occasion-based, wherein you can send the customized and personalized messages to your targeted users.

This would help in suggesting and recommending similar products based on what your followers have liked before and which time frame is best to send them the updates.

Final Words-

Artificial Intelligence and Machine Learning are booming, and businesses have the opportunity to kick-start their AI strategy now by partnering with the best mobile app development company.

If the app idea is revolving around your mind, take a step forward and discuss it with us. Write to us your queries at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5). We would love to assist you with your app requirements.