As a small business owner, you must have a lot of things on your mind but the best way is to know how businesses can leverage strategic marketing campaign. It really doesn’t make sense to post a long tale on the website where your audience won’t be interested in reading more. Its true content marketing takes time and effort, along with the willingness to learn, and yes, even fail. We at infiCare consider some of the points while crafting a content marketing strategy for our clients.

Be Informative

Nobody likes to scroll pages after pages to get information about a particular product or service. The content should be informative and precise such that it holds the attention of your audience. By providing your audience with something they find informative, you can lure them in and keep them coming back for more. Once you have these audiences in your content, you have a much greater chance of converting that lead into a sale.

Be authentic & relevant

Your audience can clearly understand if the content is genuine or not and if it is not, then it can be a bad take for your business. If the content published by you is authentic and relevant, the individual will be likely to spend more time knowing about your product/services. It’s important to know what your audience wants and you can more easily cater your content to specifically address their needs.

Be flexible

Digital Marketing is fairly a new technique and search engines can be best utilized for the lead-generating process. Earlier the main goal of content marketing was to stuff each paragraph with the target keyword associated with your business. Further, it relied on the search engines (Google, Yahoo and Bing) to spot it in the top search list. But this isn’t the case anymore, with the increase in the popularity of content marketing, the guidelines have been renewed. Now the search engines reward the content with better quality along with the targeted keywords.

Final Words-
Content marketing is maturing; our experts keep themselves updated with the latest marketing trends in order to remain flexible to keep your content in line with best practices to maximize your marketing outreach.
To know more about content marketing, talk to our marketing expert. Write to us at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5)

Before we proceed on to discuss the ways in which businesses can implement multifactor authentication in the mobile app let’s draw our attention to what MFA is and why is it a must to implement.

Multi-factor Authentication is the need of every business and the most reliable way to ensure users personally identifiable information. By providing an extra level of security besides the phone password, Multifactor Authentication System (MFA) has become the must-have feature of the mobile app and being the renowned mobile app development company in India, we take care of it.

In this blog, we will go over why we should implement multifactor authentication and the different ways to implement it.

Why should businesses lay emphasis on implementing Multifactor Authentication?

There have been instances when businesses had to experience several cases of stolen and hacked passwords. Applications with just simple information or a combination of user ID and password getting hacked have been on the rise. In this situation, implementing multifactor authentication will prevent hackers from gaining access to your accounts even if your password is stolen.

What are the ways of Implement Multifactor Authentication?

1. Short Message Service (SMS)
Using SMS as Multi-factor authentication also involves the enrollment and login stages. This verification has been experienced by many users.
The enrollment process is as follows:
• The user logs into the application with a required username and password.
• The user is asked to enter a valid phone number.
• A unique one-time code is generated which is sent to the user’s phone number.
• The user enters the code into the app and multifactor is enabled.
The login process is as follows:
• The user logs into an application with the username and password.
• A unique one-time code is generated on the server and then sent to the registered user’s phone number.
• The user enters the code into the app and if it’s valid, the user is authenticated and a session is initiated.

2. Time-based One-Time Password (TOTP)
TOTP comprises the creation of a one-time password from the shared secret key and the present timestamp with the help of an exact type of cryptographic function. OTP involves the enrollment and login processes just like SMS.

3. Electronic Mail (Email)
Just like TOTP and SMS, E-mail is believed to be safe and secure. The process includes-
• User logs in to an application with their user-id and password.
• A distinctive one-time code is then generated on the app server and is sent to the user’s email id in the form of digits or link.
• They retrieve the code from their email and feed it in their app and if found valid, the user is then authenticated and the session gets initiated.
4. Push Notifications
The steps for a multifactor application using push notification are mentioned below:
• A user logs into an application with a username and password.
• A push notification is sent to the user’s app on your mobile device which would be a login request.
• This step would have some basic information to be filled up by the user and the date of the request.
• Once the user accepts the request he/she automatically gets logged in.
So, are you ready to take your Mobile App Security to the next level? Contact our expert today, write to us at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5)

Video has always proved to be a powerful tool to deliver interesting content and turn the audience into loyal customers.

So it won’t be surprising if I say video advertising is doing the same for mobile marketers across the world.

Okay let’s start from the beginning- You get an app idea; you quickly look to hire the best mobile app development company. You discuss with them all the app idea and your app finally gets developed and is ready to hit the market. Once it is launched, the very next thing you get here is that your app isn’t achieving the best download rates from the target audience.

Whoops, what wrong with the app???? Have I forgotten something??? I am seriously confused and don’t know what I shall do….

And these are few of the thoughts that you might go through. Also, I would remind you- the competition is higher than ever in the market which would break the loop of the revenue from the app.

Have you ever wondered what could save your app from getting doomed??

Uummm… this is one such question that has been asked by app owners but not every app development company can find the right solution and fail to suggest the best answer.

But don’t worry; the leading mobile app development companies like infiCare knows the best strategy to make an app successful.

But what is the STRATEGY???

Have patience!!!
It’s the VIDEO MARKETING that can take your app to the next level.

Well, there are plenty of reasons to discuss the video marketing strategy, and I am going to share some of the reasons below… please read ahead

The video increase the curiosity

If I say, that you spend more time watching videos over images on Social Media or any other platform on the web then I won’t be wrong. Audience engages themselves more with videos as they find it more appealing or more eye-catching.

So you got your app developed with a number of features and the functionalities integrated into it, but these features and the functionalities won’t be experienced till the time app is downloaded. Isn’t it?

But with a video for your app, you can promote its features and functionalities by making it understandable to the target audience and letting them experience the app much before downloading. By doing so, it will prompt your audience to download the app and recommend it to others.

So by now you must have understood why video is a must for your app. But this solution can only work when your mobile app complements the features it has flaunted in the video, and this can only be achieved when you feel free to walk along with your app idea to the best mobile app development company which can take your mobile app to reach new heights.
For more info-
E-mail: managers@infiCaretech.com
Skype ID: infiCare5