What was the first ad that you came across when you opened your Facebook?? Do you receive emails from companies that address you by name? Have you ever looked at any of the ads and wondered- ‘Ah… I would like to purchase the product!’
(To be very honest, if I talk about myself, the skincare and food brands, the art and clothing products really catch my attention on Social Media.)
If you have ever gone through the above feeling, kudos you have experienced personalized marketing. The concept of making the marketing personalized isn’t new but adding it up in your content marketing strategy can help you reap many benefits.
So if you haven’t yet hopped on the personalized content marketing strategy, then it’s time to look in for it-
What personalization basically is?
Personalization strategy helps to create and deliver relevant content based on the subject’s interests. In doing so, the content appeals to that person’s sense of individuality and they can find it relating to them. They would feel like you are providing the product and services that they have been looking for so long.
How to create a personalized content strategy?
Before you start writing the content, you need to be specific about certain things to make your strategy a success and leave a positive impact on the minds of your audience.
Determine your target audience
Not everybody who is present on Social Media or any other platform is going to be your customer. So you need to determine whom you are actually going to target-whether the existing customers or find the new ones.
Understand their current details and the needs
Collecting the right data can be the driving force behind the personalized content. The next question that would be floating in your mind is- how to gather the data. AI and Machine learning have already made sophisticated discovery in collecting visitor data. With this, you can easily know the preference of your audience and can come up with content that best suits their needs.
Create appealing content
You need to be sure of what kind of content your audience engages with the most – blog posts or advertisements? Your content should be search engine optimized and also appealing to the audience.
Trust me, by doing so you can create value for your audience and your brand to be a reliable one.
So do you have any plans to employ personalized content marketing in the existing year or the years to come?
If you have any queries related to it, then you can connect with our marketing expert.
Skype ID: infiCare5