In its attempt to expand your digital address book, Google has come up with a new feature. The feature would enable Google + users to email others on the network without actually getting their email address. The move presents users with a double edged sword â€“ it would be easy for people in your circles to mail you even if you haven’t exchanged emails. But, on the other hand, random strangers in your extended circles could easily email you.
After a failed attempt at social networking through Google Buzz, which was controversial for weak privacy and opt-out settings, Google hopes to make a positive impact on social media with this new feature. Again an opt-out feature, the technology giant seems to be adamant to take on Facebook’s dominance in communication and complete disregard for emails. This time it plans on evading legal action by formally announcing the roll-out and also by sending emails to Gmail users letting them know of the change.